Tag yourself in the Facebook Pictures Here

Thank you to the over 300 attendees that RSVP’ed for the third MediaLeaders international event on July 20th, 2010. Your peers gathered from Los Angeles, Austin and Prague.  You brought your business cards and mingled with influencers passionate about changing the way the industry works.

Sample tweets from the event:
@seriously_steph said: “thx for organizing (as always) a fantastic #medialeaders event!”
@macromental said: “#smcaustin just learned about #medialeaders and how they help all over the world!”
@PragueBob said: “Just finished up the #MediaLeaders #Prague event with a nice turnout of at least 75 people. Not bad for a Tuesday in July.”
@LeighStouffer said: “Attending the #Prague #MediaLeaders gathering tonight at #Jama on v Jamě. Event starts at 8pm, see you all there…”
@Marek_Baco said (in Czech): “@pavelneuman @Lubos @satai Ja radeji nic neslibuju, jeste nevim jestli vubec dorazim, pokud ano, tak vazne pozdeji #MediaLeaders #Prague”

Join one of our facebook pages here

Join fellow Media Leaders nationwide for an online webinar on July 21st to share ideas and enjoy meeting new friends.

This is a free webinar that will teach you how to build your own Twitter Treasurehunt

In this online twitter webinar you will learn:
- How to create your own twitter treasurehunts that will help customers shop/spend/share
- See some of the best examples of companies using treasurehunts
- Learn how to setup your own landing page and how to avoid having people cheat in your hunt
- Learn the best #hashtags to use to track your hunt participants
- Learn how to give the best clues so your followers are excited and able to find success
- Examples of how to report on the success of your hunt
- Ways to tweak your hunt to get more value out of it
- Learn how often you can host a hunt and what your followers expect from you
- Also, as an added bonus….you can tweet and chat live with other Media Leaders nationwide

This event uses these twitter hashtags: #MediaLeaders #TreasureHunt

EVENT DETAILS:

Where: (This page) http://medialeaders.tv/how-to-build-a-twitter-treasure-hunt
When: Tues. July 21st @ 9:30am Pacific (11:30am Central)
Who: See who’s attending

Join fellow Media Leaders in your city for a two-part event on July 20th to share ideas and enjoy meeting new friends.

BUY ONE TICKET AND GET A BONUS WEBINAR

This event uses these twitter hashtags: #MediaLeaders #LA

EVENT DETAILS:

Where: Rush Street
9546 Washington Boulevard
Culver City, CA 90232
When: Tues. July 20th
-Online Twitter Webinar @ 3PM July 20th
-Networking Event @ 7-10PM July 20th
Who: See who’s attending

SPECIAL BONUS: LEARN HOW TO CREATE YOUR OWN TWITTER TREASURE HUNT

As an added bonus, all registered event attendees will receive a complimentary invite to our online twitter webinar (before the event).
On JULY 20th (before the event at 3PM) You will learn:
- How to create your own twitter treasurehunts
- See some of the best examples of companies using treasurehunts
- Tweet and chat live with other media leaders
- Connect with other members before you meet them at the event

Official RSVP Here:

(Mobile friendly)

Save $3 here (By following us on twitter)

OR….

Save $5 here (By following and retweeting the event)

Los Angeles Team
Josh Ochs, MediaLeaders Founder (@JoshOchs and @MediaLeaders)
Geoff Brown (@GeoffABrown)
Megan MacLeod (@Megoon)
Shira Lazar (@Shiralazar)
Brady Brim-DeForest (@Bradybd)
Ashley Laakso (@AshLaakso)
Taylor Amaro, Senior Global Client Knowledge Manager, Starbucks
Heather Williams (@Heatherw716)

SEE WHO’S ATTENDING (RSVP Here)

Join fellow Media Leaders in your city for an event on July 20th to share ideas and enjoy meeting new friends. There’s no keynote speaker or panel of experts, just socializing and mixing with key influencers that are changing the way the industry operates.

This event uses these twitter hashtags: #MediaLeaders #Prague

Bring your business cards to take part in a cutting edge junction of leaders in marketing, advertising, PR, and technology while discussing current events and new innovations. We are a group of influencers that come together to exchange ideas and thrive on meeting new people while making lasting connections.

Official RSVP Here:

(Mobile friendly)

This is a great article on Mashable.com that we found useful and wanted to share with our readership.

One of the most complex features of Twitter for new users to understand is the hashtag, a topic with a hash symbol (“#”) at the start to identify it. Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.

The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics.

So how do you disseminate and make sense of all this hashtag madness? By going through the art of the hashtag step-by-step, of course. This short guide details how to identify, track, use, and organize hashtags in an efficient and useful way. Just be sure not to flaunt your new hashtag wisdom.
Have a tip to share on hashtags or a unique way you utilize them? Be sure to share with everyone in the comments.

1. Identifying hashtags

For new Twitter users, and even we veterans, figuring out what a specific hashtag is being used for can be a major chore. When a hashtag starts to trend, it gets even more difficult to parse the information stream.

So what’s the most efficient way to figure out those nasty hashtags? Luckily, there a few great tools that can assist in hashtag enlightenment:

What the Trend?: This useful little service makes it really easy to learn about trending hashtags. When something starts trending, What the Trend? will provide a quick blurb on what’s going on.

Twubs: Twubs, which we recently reviewed, uses a wiki system to help disseminate information on a hashtag. It aggregates tweets and imports pictures to help illuminate the topics being discussed.

Hashtags.org: While not the best at helping you understand the meaning behind a tag, Hashtags.org is good at showing you its use over time and recent tweets, which oftentimes is enough to figure out the meaning behind the tag.

Tagalus: Tagalus is a simple dictionary for hashtags. It’s very easy to find information on thousands of hashtags as defined by other users. You can also define a hashtag by tweeting tagalus.

2. Tracking hashtags

What’s buzzing on Twitter right now? If you’re a tech journalist, marketing professional, or just a person interested in trends, there are many useful tools and techniques to keep up with the Twitter conversation via hashtags.

If you’re trying to track tweets from a hashtag in real-time, Monitter and Twitterfall are good choices. Once again, Hashtags.org provides graphs and hour-by-hour information on top hashtags.

One last tip: if you need to track a less popular Twitter hashtag, try setting up a Twilert to get a daily email of the use of a specific hashtag.

For more, be sure to check out 15 Fascinating Ways to Track Twitter Trends.

3. Using hashtags

Another simple tip: give your hashtag context. Most people won’t actually know what your hashtag means, so give a quick explanation in one of your tweets or, if you’re making a hashtag, make it very apparent what it’s talking about.

Finally, if you’re looking to create a hashtag, be sure that it adds value for yourself and your followers. The best way to utilize them is when you need to organize information. Conferences, major events, and even reminders (i.e. #todo) can help organize specific tweets and make life easier on you and your followers.

The Twitter Fan Wiki also has some interesting reading material on hashtags if you’re looking to further your hashtag education.

4. Organizing hashtags

When I speak of organizing hashtags, I’m talking about conferences and events, which rely on the hashtag system more than almost any other entity. It’s become standard to track the conversation regarding speakers and afterparties via a hashtag.

If you’re about to put on an event or are looking to take your event to a new level, here are some useful tips for hashtag organization:

- Choose a single hashtag early: This may seem simple, but it is vital to get right. Choose a simple hashtag that represents your event or brand. If your event is the Business of the Calling Ducks conference, don’t use #businessofthecallingducks as your tag. How about #bizducks instead?

- Remind attendees of the hashtag constantly: On your website, on your Twitter feed, at the opening remarks, and throughout the day, make a friendly reminder about your hashtag and that you can track the conversation through it.

- Provide a website widget: For anyone who isn’t using or knowledgeable with Twitter, provide an easy conversation tracker tool on your website. You can make one via Widgetbox or Tweetgrid.

Social Media Revolution 2 (Refresh)

———————————————————————————————–

Is Social Media a Fad?

Or the biggest shift since the Industrial Revolution?

Welcome to the REVOLUTION

§  Over 50% of the world’s population is under 30 years old

§  96% of Millennials have joined a social network

§  Facebook tops Google for weekly traffic in the U.S.

§  Social Media has overtaken pornography as the #1 activity on the Web

§  1 out of 8 couples married in the U.S. met via social media

Years to reach 50 million users:

§  RADIO – 38 years

§  TV – 13 years

§  INTERNET – 4 years

§  iPOD – 3 years

§  Facebook added over 200 million users in less than a year

§  iPod application downloads hit 1 billion in 9 months

“We don’t have a choice on whether we DO social media, the question is how well we DO it.”

     -  Erik Qualman

If Facebook were a country it would be the world’s 3^rd largest

1.       China

2.       India

3.       facebook

4.       United States

5.       Indonesia

6.       Brazil

7.       Pakistan

8.       Bangladesh

Yet QQ & Renren dominate CHINA

US Department of Education study revealed that online students out performed those receiving face-to-face instruction…

80% of companies use social media for recruitment

% of these using LinkedIn . . .95%

The fastest growing segment on Facebook is 55-65 year-old females

twitter

What’s happening?

Ashton Kutcher and Britney Spears have more Twitter followers than the entire populations of:

§  SWEDEN

§  ISRAEL

§  SWTIZERLAND

§  IRELAND

§  NORWAY

§  PANAMA

50% of the mobile Internet Traffic in the UK is for Facebook imagine what this means for bad customer experiences

@

Generation Y and Z consider e-mail passe

@

Some universities have stopped distributing e-mail accounts

Instead they are distributing:

§  eReaders

§  iPads

§  Tablets

What happens in Vegas stays on facebook

What happens in Vegas stays on twitter

What happens in Vegas stays on renren.com

What happens in Vegas stays on B KOHTAKTE

What happens in Vegas stays on flickr

What happens in Vegas stays on YouTube

YouTube is the 2^nd largest search engine in the world

While you watch this 100+ hours of video will be uploaded to YouTube

WIKI is an Hawaiin term = Quick

WIKIPEDIA has over 15 million articles

Studies show it’s accurate as Encyclopedia Britannica

78% of these articles are non-English

If you were paid $1 for every article posted on WIKIPEDIA you would earn $1,712.32 PER HOUR

There are over 200,000,000 Blogs

WORD OF MOUTH           =             WORLD OF MOUTH

25% of search results for the World’s Top 20 largest brands are links to user-generated content

34% of bloggers post opinions about products & brands

Do you like what they are saying about your brand?

                                                                          better . . .

Google:

§  People care more about how their social graph ranks products and services than how Google ranks them

§  78% of consumers trust peer recommendations

§  Only 14% trust advertisements

Only 18% of traditional TV campaigns generate a positive ROI

90% of people skip ads via TiVo/DVR

Kindle eBooks Outsold Paper Books on Christmas

24 of the 25 Largest Newspapers are Experiencing Record Declines in Circulation

Facebook:

What’s on your mind?

§  60 million status updates happen on Facebook daily

§  We no longer search for the news, the news finds us…

§  We will no longer search for products and services

§  they will find us via social media

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

Successful companies in social media act more like Dale Carnegie and less like Mad Men

Listening first, selling second

The ROI of Social Media is Your Business Will Still Exist in 5 years

Still think social media is a fad?

Welcome to the World of Socialnomics?

Are You Ready?

Source Data Listed Here: http://www.socialnomics.com

In Association with:

HULT International Business School

GET PLUGGED INTO THE WORLD

Music:  “Right Here, Right Now” by Fat Boy Slim (1999)

Inspiration:  Karl Fisch and Scott McLeod | Enjoy their “Did You Know” video

Edited by:  Evan Kutsko

Contact:  @equalman

an @equalman production

We're all excited to get more options for TV, that's why we were thrilled when we learned that Google is entering into the market:

 

Here's a hilarious 80's style video that actually shows us how to get an early code for Google TV Beta. 
Does this work for you? Let us know!

What are your thoughts on this video? Let us know by replying to us @MediaLeaders

Special thanks to Mark Erickson from InfiniteSolutions

 

 

TV meets web. Web meets TV.

Google TV is a new experience made for television that combines the TV you know and love with the freedom and power of the Internet. Watch an overview video below, sign up for updates, and learn more about how to develop for Google TV.

We use the Twitter @Anywhere hovercard on @Medialeaders and we love it. It’s a great way to let visitors on your site follow you while reading, watching a video or just browsing. Watch the video above to see how it works and why you should use it on your site.

If you have questions on how to implement the code, please reach out to us and we can help.

Here’s what the Twitter @anywhere website has to say:

When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. Keeping things open meant you could browse our site to read tweets from friends, celebrities, companies, media outlets, fictional characters, and more. You could follow any account and be followed by any account. As a result, companies started interacting with customers, celebrities connected with fans, governments became more transparent, and people started discovering and sharing information in a new, participatory manner.

We’ve developed a new set of frameworks for adding this Twitter experience anywhere on the web. Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com. Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript. This new set of frameworks is called @anywhere.

When we’re ready to launch, initial participating sites will include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube. Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning. Twitter has proven to be compelling in a variety of ways. With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting.

Here’s how we have implemented the Facebook “Like” button on our site @MediaLeaders.

Have you used the “Like” button with any success? What are your thoughts on this new way of recommending items for your friends?

Tag yourself in the Facebook Pictures Here

Thank you to the over 600 attendees that RSVP’ed for the third MediaLeaders nationwide event on April 6th, 2010. Your peers gathered from Vancouver, Boston, Chicago, Raleigh, and Los Angeles.  You brought your business cards and mingled with influencers passionate about changing the way the industry works.

AWARD FOR BEST SOCIAL MEDIA COMMUNITY: RALEIGH

Raleigh Dominates The MediaLeaders Tweet Contest

Congrats AGAIN to Raleigh, NC for winning the MediaLeaders Tweet Contest and producing an outstanding amount of twitter and facebook chatter around the MediaLeaders events. Raleigh beat all other cities by a LANDSLIDE in the Tweet Contest that measured how many #MediaLeaders and #Raleigh hashtags were posted together in one tweet.  They once again domainated the landscape and showed the whole nation that what counts is not the size of the city in the competition, it’s the size of the competition in the city…

Sample tweets from the event:
@amymwallace said: “Good turnout for #MediaLeaders #Raleigh! I am loving the rasp. wheat beer (@ Isaac Hunters w/ 4 others)”
@1918 said: “I’ll be bringing my iPad to #Raleigh #MediaLeaders for you late adopters”

Join the Raleigh facebook group here

AWARD FOR NEWEST CITY: VANCOUVER

Congrats to our newest city, Vancouver, BC. Although they are the newest city on the MediaLeaders map, they came out with a whopping 237 tweets to grab second place in the Tweet Contest.  We’re excited for this new addition to the group!

Sample tweets from the event:
@nburgwin said: “when the GM of The @GranvilleRoom said, ‘you’re reaching capacity’ – we knew it was a success!”
@Fairlite said: “loving the #medialeaders event!! thanks #vancouver for the amazing turnout!”
@dennispang said: “Skipping accounting class for the #MediaLeaders #Vancouver event. It could easily be the best choice I’ve made this week”

Join the Vancouver facebook group here

Join fellow Media Leaders in your city for an event on April 6th to share ideas and enjoy meeting new friends. There’s no keynote speaker or panel of experts, just socializing and mixing with key influencers that are changing the way the industry operates.

This event uses these twitter hashtags: #MediaLeaders #Raleigh

Bring your business cards to take part in a cutting edge junction of leaders in marketing, advertising, PR, and technology while discussing current events and new innovations. We are a group of influencers that come together to exchange ideas and thrive on meeting new people while making lasting connections.
–
EVENT DETAILS:
Where: Issac Hunter’s Oak City Tavern
112 Fayetteville Street
Raleigh, NC 27601
When: Tues. April 6th @7-10PM
Who: See who’s attending
–

RSVP HERE: (mobile friendly)

SEE WHO’S ATTENDING (RSVP Here)

LEARN HOW TO INVITE FRIENDS TO THE EVENT [VIDEO]

Click here to view the embedded video.

Join fellow Media Leaders in your city for an event on April 6th to share ideas and enjoy meeting new friends. There’s no keynote speaker or panel of experts, just socializing and mixing with key influencers that are changing the way the industry operates.

This event uses these twitter hashtags: #MediaLeaders #Vancouver

Bring your business cards to take part in a cutting edge junction of leaders in marketing, advertising, PR, and technology while discussing current events and new innovations. We are a group of influencers that come together to exchange ideas and thrive on meeting new people while making lasting connections.
–
EVENT DETAILS:
Where: Granville Room
957 Granville Street, Vancouver BC Canada
When: Tues. April 6th @ 6-9PM
Who: See who’s attending
–

Official RSVP Here:

(Mobile friendly)

Melissa Orozco | Event Partner @604PR

Glenn Hilton – @glennhilton

Sonia Ryan – @sonsryan

Jason Baker – @jason_baker

Nicole Marie Events – @nmarieevents

Cathy Brown – @CathyBrowne

Grace Carter – @gracibelle

Natalie Kate Burgwin – @nburgwin

Krystle Sivorot – @krystlesivorot

Jenn Currie – @jenncurrie

Serena Matter – @serenajm

James Chutter – @jameschutter
–

SEE WHO’S ATTENDING (RSVP Here)
–

LEARN HOW TO INVITE FRIENDS TO THE EVENT [VIDEO] (RSVP Here)

Click here to view the embedded video.

Join fellow students currently enrolled in the Marshall Business School, Viterbi Engineering and Annenberg Communication at USC for an event on April 6th to share ideas and enjoy meeting new friends. There’s no keynote speaker or panel of experts, just socializing and mixing with students that are changing the way the industry operates.

This event uses these twitter hashtags: #MediaLeaders #USC

Bring your business cards to take part in a cutting edge junction of USC Students in marketing, advertising, PR, and technology while discussing current business projects and new innovations. We are a group of influencers that come together to exchange ideas and thrive on meeting new people while making lasting connections.
–

EVENT DETAILS:
Where: The Lab Gastropub
3500 South Figueroa St.
Los Angeles, CA 90007
When: Tues. April 6th @7-10PM
Who: See who’s attending
–

Official RSVP Here:

(Mobile friendly)

–
SPECIAL THANKS TO THE FOLLOWING LEADERS:
Los Angeles Team
Josh Ochs, MediaLeaders Founder (@JoshOchs and @MediaLeaders)
Joshua Wo (@JoshuaWo)
Carly Olson (@CarlyOlson)
Jessica McIntyre (@jessicamcintyre)
Cy Serrano (@CySerrano)
–

–

–Tag your friends in the facebook photos here

Thank you to the over 650 attendees that RSVP’ed for the second MediaLeaders nationwide event on March 9th, 2010. Your peers gathered from NYC, Austin, San Francisco and Los Angeles.  You brought your business cards and mingled with influencers passionate about changing the way the industry works.

Join fellow Media Leaders in your city for an event on March 9th to share ideas and enjoy meeting new friends a week before SXSW. There's no keynote speaker or panel of experts, just socializing and mixing with key influencers that are changing the way the industry operates.

This event uses these twitter hashtags: #MediaLeaders #SF

Bring your business cards to take part in a cutting edge junction of leaders in marketing, advertising, PR, and technology while discussing current events and new innovations. We are a group of influencers that come together to exchange ideas and thrive on meeting new people while making lasting connections. — EVENT DETAILS: Where: Vessel | Union Square 85 Campton Place, San Francisco, CA 94108 When: Tues. March 9th @7-10PM Who: See who's attending — Enjoy the drink discounts just for Media Leaders (7-9PM): $6 Media Cocktails | $3 Dos Equis Beers —

Official RSVP Here:

(Mobile friendly)

SEE WHO'S ATTENDING (RSVP Here)

–

Click here to view the embedded video.