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Special Note:
This is a Virtual Conference
(You participate from your home or office computer)
Each of the LIVE sessions will be recorded so you can watch them for up to 30 days after the event
Register here | Event Details | See Who’s Attending
Watch Our Video | Testimonials | Meet The Presenters
Ask Your Company To Cover The Cost

Event Overview

Join us from the convenience of your office computer for the most complete technology, marketing and advertising event on the web. When you purchase a virtual ticket to these 12 online training sessions you will be able to participate LIVE from your computer to learn the latest case studies the MediaLeaders Team has developed from over a dozen high-profile brands in multiple disciplines. Each of these sessions will be recorded so you can replay all of the content for up to 30 days after the event. This event will save you time, show you what new tools you need to use for your business and over 2,000 businesses agree that it’s a great value.

Event Summary

What: 12 Comprehensive Social Media Sessions (over 18 hours of content that you can watch after the event)
When: Sept 18th-October 5th (Each Tuesday, Wednesday and Thursday. Fridays are optional)
Where: Online live via webcast. Also recorded for post event replay for attendees.
Agenda: See below.

This event will give you more valuable marketing skills than a $5,000 corporate conference – without the travel cost and out-of-office time.
(And there’s a 30 day money-back guarantee to prove it.)
Click Here To Ask Your Company To Cover The Cost

I’ve seen dozens of speakers present on the topic of Social Media, and I can confidently say Josh does the best job of educating the audience on what really matters. He shows great examples, and makes his presentations engaging by answering questions as he zips through his slides. What I really admire about him is that he gives you straight answers. He keeps it real, and it is so refreshing! – Kayvan Mott, VP of Marketing/Advertising, Infinite Communications

Conference Agenda:

Please Note: Each of these sessions will be recorded and you will get a password to replay all of the content for up to 30 days after the event

Week #1 – Using B2C Social Media Tools to Engage With Your Customers (Sept 18th-21st)

Facebook Bootcamp – September 18th @ 10am-11am PST
Pinterest Bootcamp – September 19th @ 10am-11am PST
Twitter Bootcamp – September 20th @ 10am-11am PST
Optional Q&A Event – September 21st @ 10am-11am PST
Passwords Will Be Sent To All Attendees For Replay – September 22nd

Week #2 – 15 Scrappy Tips To Analyze And Improve Your Online Social Media Footprint (Sept 25-28th)

Website Conversion Bootcamp – September 25th @ 10am-11am PST
Google Analytics Training – September 26th @ 10am-11am PST
Social SEO Bootcamp – September 27th @ 10am-11am PST
Optional Q&A Event – September 28th @ 10am-11am PST
Passwords Will Be Sent To All Attendees For Replay – September 29th

Week #3 – How to run your small business using online tools (October 2-5th)

LinkedIn Bootcamp – October 2nd @ 10am-11am PST
Using google calendar, Google Spreadsheets, & Plan with Basecamp project management – October 3rd @ 10am-11am PST
Email Broadcast Marketing Bootcamp with Mailchimp – October 4th @ 10am-11am PST
Optional Q&A Event – October 5th @ 10am-11am PST
Passwords Will Be Sent To All Attendees For Replay – October 6th

Register here | Event Details | Ask Your Company To Cover The Cost

Here’s what people are saying about this event:

“Josh and his team ‘get it’ when it comes to the realities of social marketing,..

…social presence and turning social activity into commerce.”
Thomas Ellsworth, CEO, GoTV Networks

“Josh is your go-to expert….

…If you need guidance in building a social media presence for either you or your company”
John Morris, Vistage International

This Event Has Attracted Attendees From:

Disney Studios, Power 106 FM, Guthy-Renker, ABC, Fox, CBS, Veggie Grill, Tribune Media Services, Examiner.com, Wells Fargo, Deutsch LA, Mercer, Haute Look and over 1,000 other attendees…

Here’s what to expect at this event:

A fast paced tactical presentation by Josh Ochs that will show you how to utilize Twitter, Facebook, Pinterest and LinkedIn for your business (specifics on speaking topics below).
We will NOT use buzz words or any 40,000 foot phrases that bog down customer interaction.
You will get actionable tips and essential take-aways (so be sure to bring a pen, paper and/or a laptop).
We will NOT bother you with anything that gets in the way of adding to your bottom line.
Everything in this seminar will be TACTICAL and teach you how to ENGAGE with your audience the second you leave the room.

Facebook Bootcamp

Learn the anatomy of a well setup Facebook timeline
Explore exactly how to use your Facebook profile picture and cover image to gather more followers
Examine 14 Facebook timeline images that are successful (and a few bad examples from other companies)
Gather ideas from the 3 most effective grassroots tips to make Facebook helpful for customers
5 Steps on how to double your reach on each Facebook post
Learn the KEY FORMULA that you need to review before posting on Facebook. (TIP: Picture + Question + CTA + Link with analytics)
Learn the 7 things NOT TO DO on Facebook (messaging, distractions, etc)

Twitter Bootcamp

NEW: Learn the 8 Questions you need to ask yourself to get inside the conversation happening in your customers’ heads. These tips will DRASTICALLY improve the content you send out.
Learn 3 keys the social media strike team teaches to every major brand they work with when they are developing an identity on Twitter (TIP: Learn what it means to keep it “Light, Bright and Polite”)
Learn how to use @Replies and #hashtags in a whole new way and why they add value to those that follow you (Tip: only use a hashtag when it applies to a conversation around an EVENT, REGION or TOPIC)
Discover what the best times of the day are to tweet and engage (We will show you a tool that helps you solve this)
Find out why you need to craft tweets in a separate spreadsheet and how to have your team review messaging before deployment
Find out the pros and cons of a DM (direct message) and why we suggest NOT using them
Identify 3 things NOT to do on Twitter
Learn from the best! We will highlight brands and companies that are successfully tweeting

LinkedIn Bootcamp

5 LinkedIn Power user tips you probably don’t know.
5 Must-have tips for setting up your LinkedIn profile
4 Ways to prove you’re as good as you say you are
Be stealthy and spy on your competition or potential customers
Which steps you must take on LinkedIn before using Groups or Answers
Best practices and how to stay out of trouble
Why it’s all about your network

Pinterest Bootcamp

3 Powerful tips to use Pinterest to drive traffic to your website
Learn the anatomy of a great caption on Pinterest
3 Hurdles your product needs to pass before showing prices
Learn how to pique interest in your boards by expanding beyond the product and talking in terms of the customer

Ask Any Questions You Have During The Social Media Q&A Session

Learn where to put buttons on your site to get the most followers
How to motivate your website visitors to follow you on Twitter and/or Facebook
We will review a handful of companies who are successful in this space and they will give you ideas on how you can directly impact your website to make it more effective

Remember: This grassroots workshop is designed for small businesses to harness social media and to make it more manageable so they can use it to help increase their bottom line.

Get a preview of the content at this event:

Better Than 100% Money Back Guarantee

If by the end of the event you’re not fully convinced this is helpful to your social media efforts…..I will refund your money no questions asked. Simply contact Josh or his Team at the end of the event, and he will issue you a refund. Plus, you can keep the training materials you receive. Sound fair? You have nothing to lose and everything to gain!

“I walked away from this presentation inspired…

…and more importantly, with a cohesive plan of action for my own company.”
Marissa Latini, Strategic Alliances and Special Events at The CIM Group

“Josh’s social media tips are unlike any others I have heard from other experts…

…I feel like I learned more useful knowledge in his hour long presentation than I do in a full semester of some classes! ”
Nadia Bess, Energy Consultant at Southern California Gas Company

Everyone That Attends Will Receive:

A formula for 3 things you should include in almost every tweet
A phrase that will help you stay “On Voice” for every message
A technique to help with customer service and quick followups with customers
An intermediate understanding of secret tips for Facebook and Twitter that most brands don’t even know exist
You will receive more knowledge faster than you can take notes, so bring your pen and paper or a laptop

Our Keynote Speaker (And Team) Advises Over A Dozen Brands On Marketing Best Practices

Josh Ochs | Founder

Josh Ochs is the grassroots marketing founder behind the MediaLeaders Team that manages twitter/facebook for over a dozen brands. Before starting his company, Josh launched an international networking event company that now operates in over 15 cities, 4 countries and 3 languages. His networking event startup still hosts quarterly events that unite thousands of marketing, advertising and technology professionals from around the world simultaneously. From these events, Josh and his team stay on the bleeding edge of word-of-mouth marketing and they use this as their “secret sauce” to coach clients and advise brands on how to connect with their customers. In 2009, Josh Ochs was nearly elected to city council in Hermosa Beach, CA by leading his own grassroots marketing campaign and using his social media methodology to gain votes from 1 out of every 4 voters in the district. Josh Ochs enjoys surfing, sailing, flying small planes and international business + travel. He has a degree in business from the University of Southern California and he resides in Los Angeles. Josh Ochs can be reached online at @JoshOchs or reach Josh Ochs on Linkedin

Josh’s Strengths according to the Gallup StrengthsFinder: (Roll over to see descriptions)

Positivity, Woo, Activator, Command and Individualization

Leah Smothers | Social Media & Events Manager

Leah Smothers joins the Media Leaders team as it’s event and internal marketing manager. Leah prepares and perfects much of our “secret sauce” that we share with our clients and on-stage through our many bootcamps that we host nationwide. Before Media Leaders, Leah was an Account Manager at NHaK, a full service digital ad agency. Leah is married and resides in Los Angeles. Contact Leah online at @LeahSmothers or reach Leah Smothers on Linkedin

Leah’s Strengths according to the Gallup StrengthsFinder: (Roll over to see descriptions)

Individualization, Discipline, Strategic, Arranger and Activator

Edo Cohen | Industry Advisor

Edo Cohen is CEO of SeeVolution, a company that develops website heatmap analtyics. Before SeeVolution, Edo was a co-founder of Flipswap.com, a major technology player in electronic recycling. With clients that include AT&T, Best Buy, Target and Nokia, Flipswap was awarded spot #81 on the 2009 INC 500 list with 1,839.7% growth between 2005-2008. Edo’s current company, SeeVolution, builds technology that overlays live website heatmaps that illustrate areas of high and low user activity. The technology let’s website owners increase conversion rates on website by checking user behaviors. Edo holds a Bachelor’s degree in Economics from the University of Colorado, where he was president of his University’s student body, managing their annual budget of $24 million. Contact Edo online at Edo Cohen on LinkedIn

Geoff Brown | Industry Advisor

Geoff is an industry expert that works full time at PayOff.com as a Senior Product Development Manager. Before Payoff.com he worked at Dreamworks as a social “world manager” for their proprietary Kung Fu Panda social network. Geoff is an expert at all things digital, from advanced Twitter/Facebook/SEO techniques, to getting customers to better engage in online conversations. Geoff is one of the most sought after leaders of the LA social media market and former president of Social Media Club Los Angeles. Geoff is married with three young children and resides in Los Angeles. Geoff Brown can be reached online at @GeoffABrown or reach Geoff Brown on Linkedin

Here’s a partial list of past attendees (RSVP Here)

(Send this to your employer to ask if they will cover the cost for this event)

MediaLeaders Social Media Bootcamp 2012 Justification Request For Employers

Dear Employer,
I’d like to attend the MediaLeaders Online Social Media Marketing Bootcamp that begins on September 18th. This is a social media event that will teach me tactical social media tips that I can instantly start using for our online footprint.

This event will help me in four ways,
1) I will learn how to use social media to gain new customers
2) I will learn how to use Twitter, Facebook, Pinterest and other tools to nurture existing relationships
3) I will learn how to use LinkedIn to expand my network and customer base
4) This is the first-of-it’s kind social media conference that discusses PROFIT in all of it’s campaigns. It looks for a win-win in the results that help meet the bottom line for the company.

MediaLeaders is the largest and longest running of its kind with presentations from some of the most remarkable minds in social, mobile, and business. I will also have the opportunity to preview up-and-coming tools and services in our space that are not available to the general public.

This event will include over 12 hours of instruction. I will be able to use all of these marketing tips to contribute to our company’s profile. Also, I will be able to reference the instruction videos for an additional 3 months after the event is over. If I am pulled into an important meeting (and have to miss a session), the event organizer will send me a recording to learn on-demand.

In these times when we’re focused on getting the most out of what we have and this industry is changing I think it’s critical for us to learn from these thought leaders. Here are a couple of projects where we could most likely benefit:
[add project or initiative]
[add project or initiative]

This will also give me a chance to really learn not only from the most influential speakers in the industry, but from actual practitioners that are running social media for brands in seven different industries.

Here is an approximate breakdown of conference costs:
Airfare: $0 The event is hosted via the internet
Transportation: $0
Hotel: $0
Parking: $0
Registration Fee: Less than $800
Total: ~$800 What a deal!

This conference should deliver a great educational foundation for me and I will be using it throughout the rest of 2012. With our current budget implementing any methods I pick up along with the strategies with a little bit of work and knowing exactly how to apply it after the conference we should start to see a dramatic improvement from our efforts.

Post Conference Report:
I will submit a post-conference report that will include executive summary, major takeaways, tips, and a set of recommended actions to maximize our current investment in search marketing and social media. Additionally, I can share relevant information with key personnel and the executive team.

Thank you for considering this request. I look forward to your reply.

P.S. We can pay by a corporate check, but I need to get one sent to the conference director by September 10th.
Make Payable To: Media Leaders, LLC for $795 per person
Mail Check To: Media Leaders, LLC, 1223 Wilshire Blvd, STE 344, Santa Monica, CA 90403

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