Social Media Revolution 2 (Refresh)

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Is Social Media a Fad?

Or the biggest shift since the Industrial Revolution?

Welcome to the REVOLUTION

§  Over 50% of the world’s population is under 30 years old

§  96% of Millennials have joined a social network

§  Facebook tops Google for weekly traffic in the U.S.

§  Social Media has overtaken pornography as the #1 activity on the Web

§  1 out of 8 couples married in the U.S. met via social media

Years to reach 50 million users:

§  RADIO – 38 years

§  TV – 13 years

§  INTERNET – 4 years

§  iPOD – 3 years

§  Facebook added over 200 million users in less than a year

§  iPod application downloads hit 1 billion in 9 months

“We don’t have a choice on whether we DO social media, the question is how well we DO it.”

     -  Erik Qualman

If Facebook were a country it would be the world’s 3^rd largest

1.       China

2.       India

3.       facebook

4.       United States

5.       Indonesia

6.       Brazil

7.       Pakistan

8.       Bangladesh

Yet QQ & Renren dominate CHINA

US Department of Education study revealed that online students out performed those receiving face-to-face instruction…

80% of companies use social media for recruitment

% of these using LinkedIn . . .95%

The fastest growing segment on Facebook is 55-65 year-old females

twitter

What’s happening?

Ashton Kutcher and Britney Spears have more Twitter followers than the entire populations of:

§  SWEDEN

§  ISRAEL

§  SWTIZERLAND

§  IRELAND

§  NORWAY

§  PANAMA

50% of the mobile Internet Traffic in the UK is for Facebook imagine what this means for bad customer experiences

@

Generation Y and Z consider e-mail passe

@

Some universities have stopped distributing e-mail accounts

Instead they are distributing:

§  eReaders

§  iPads

§  Tablets

What happens in Vegas stays on facebook

What happens in Vegas stays on twitter

What happens in Vegas stays on renren.com

What happens in Vegas stays on B KOHTAKTE

What happens in Vegas stays on flickr

What happens in Vegas stays on YouTube

YouTube is the 2^nd largest search engine in the world

While you watch this 100+ hours of video will be uploaded to YouTube

WIKI is an Hawaiin term = Quick

WIKIPEDIA has over 15 million articles

Studies show it’s accurate as Encyclopedia Britannica

78% of these articles are non-English

If you were paid $1 for every article posted on WIKIPEDIA you would earn $1,712.32 PER HOUR

There are over 200,000,000 Blogs

WORD OF MOUTH           =             WORLD OF MOUTH

25% of search results for the World’s Top 20 largest brands are links to user-generated content

34% of bloggers post opinions about products & brands

Do you like what they are saying about your brand?

                                                                          better . . .

Google:

§  People care more about how their social graph ranks products and services than how Google ranks them

§  78% of consumers trust peer recommendations

§  Only 14% trust advertisements

Only 18% of traditional TV campaigns generate a positive ROI

90% of people skip ads via TiVo/DVR

Kindle eBooks Outsold Paper Books on Christmas

24 of the 25 Largest Newspapers are Experiencing Record Declines in Circulation

Facebook:

What’s on your mind?

§  60 million status updates happen on Facebook daily

§  We no longer search for the news, the news finds us…

§  We will no longer search for products and services

§  they will find us via social media

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

Successful companies in social media act more like Dale Carnegie and less like Mad Men

Listening first, selling second

The ROI of Social Media is Your Business Will Still Exist in 5 years

Still think social media is a fad?

Welcome to the World of Socialnomics?

Are You Ready?

Source Data Listed Here: http://www.socialnomics.com

In Association with:

HULT International Business School

GET PLUGGED INTO THE WORLD

Music:  “Right Here, Right Now” by Fat Boy Slim (1999)

Inspiration:  Karl Fisch and Scott McLeod | Enjoy their “Did You Know” video

Edited by:  Evan Kutsko

Contact:  @equalman

an @equalman production

Here’s how we have implemented the Facebook “Like” button on our site @MediaLeaders.

Have you used the “Like” button with any success? What are your thoughts on this new way of recommending items for your friends?

httpv://www.youtube.com/watch?v=sIFYPQjYhv8