This Event Has Attracted Attendees From:

Disney Studios, Power 106 FM, Guthy-Renker, ABC, Fox, CBS, Veggie Grill, Tribune Media Services, Examiner.com, Wells Fargo, Deutsch LA, Mercer, Haute Look and over 900 other attendees…

Special Thanks To Our Partners:

Here’s what to expect at this event:

Facebook Bootcamp

Twitter Bootcamp

Google+ Bootcamp

Ask Any Questions You Have During The Social Media Q&A Session

Remember: This grassroots workshop is designed for small businesses to harness social media and to make it more manageable so they can use it to help increase their bottom line.

Better Than 100% Money Back Guarantee

If by the end of the event you’re not fully convinced this is helpful to your social media efforts…..I will refund your money no questions asked. Simply find Josh Ochs at the end of the event, let him know personally, and he will issue you a refund. Plus, you can keep the training materials you receive (and of course the contacts you make). Sound fair? You have nothing to lose and everything to gain!

Better Than 100% Money Back Guarantee

If by the end of the event you’re not fully convinced this is helpful to your social media efforts…..I will refund your money no questions asked. Simply find Josh Ochs at the end of the event, let him know personally, and he will issue you a refund. Plus, you can keep the training materials you receive (and of course the contacts you make). Sound fair? You have nothing to lose and everything to gain!

Everyone That Attends Will Receive:

Event Details

When: TWO EVENTS (Choose your best one) Saturday, February 11th OR Saturday March 10th, 2012 @ 9:00am – 1pm
Where: Loyola Marymount University – Seaver Hall Room 200 [MAP]
Agenda:

FREE Parking in the areas highlighted in YELLOW

Hotel Accommodations

Custom Hotel has offered our guests an affordable rate for accommodations for our out-of-town visitors. They are conveniently located within a 1/2 mile of the bootcamp and they are offering our attendees a free shuttle service to our event.
Click here for Feb 11th group rate
Click here for March 10th event group rate

February 11th Event Pricing

• January 1st prices start at $45
• January 19th prices increase to $55
• January 27th prices increase to $67
• February 3rd prices increase to $79
• February 10th prices increase to $97

March 10th Event Pricing

• January 1st prices start at $45
• January 27th prices increase to $57
• February 3rd prices increase to $67
• February 17th prices increase to $77
• February 24th prices increase to $87
• March 2nd prices increase to $97
• March 9th prices increase to $119

Our Keynote Speaker (And Team) Tweets For Brands and Personalities

Josh Ochs | Founder

Josh Ochs is the grassroots marketing founder behind Media Leaders, the social media strike team that manages twitter/facebook for over a dozen brands. Before starting his company, Josh launched an international social event company that now operates in over 15 cities, 4 countries and 3 languages. His networking event startup still hosts quarterly events that unite thousands of marketing, advertising and technology professionals from around the world simultaneously. From these events, Josh and his team stay on the bleeding edge of word-of-mouth marketing and they use this as their “secret sauce” to coach clients and advise brands on how to connect with their customers. In 2009, Josh Ochs was nearly elected to city council in Hermosa Beach, CA by leading his own grassroots marketing campaign and using his social media methodology to gain votes from 1 out of ever 4 voters in the district. Josh Ochs enjoys surfing, sailing, piloting small planes and international business + travel.  He has a degree in business from the University of Southern California and he resides in Los Angeles. Josh Ochs can be reached online at @JoshOchs or reach Josh Ochs on Linkedin

Josh’s Strengths according to the Gallup StrengthsFinder: (Roll over to see descriptions)

Positivity, Woo, Activator, Command and Individualization

Betsy Waldman | Social Media Manager

Betsy Waldman is a pop culture/celebrity news enthusiast with an extensive background in writing and social media/community management. Before Media Leaders, Betsy was a part of the team at BUZZMEDIA where she helped launch Celebuzz, the web’s fastest growing social media site focused on celebrity news and entertainment, as a original content writer and community manager, engaging with fans and pushing Celebuzz content on the web. Other projects that Betsy produced from the ground up include Shiantology.com, her own pseudo Shia LaBeouf fansite/”religion,” which has over 32k+ Twitter followers and a devoted fanbase of Shiantologists (including Wendy Williams who enthused about it on her popular daytime talk show). You may have seen her tweeting back in ’09 as @therealsuri, who accumulated over 70,000 followers in under 6 months because of her sassy cupcake-fueled tweets. In her free time, Betsy loves exploring Los Angeles, hiking, movie nights, traveling and going out with her friends. Contact Betsy online at @Waldy623 or reach Betsy Waldman on Linkedin

Betsy’s Strengths according to the Gallup StrengthsFinder: (Roll over to see descriptions)

Maximizer, Adaptability, Woo, Responsibility and Empathy

Leah Smothers | Social Media & Events Manager

Leah Smothers joins the Media Leaders team as it’s event and internal marketing manager. Leah prepares and perfects much of our “secret sauce” that we share with our clients and on-stage through our many bootcamps that we host nationwide. Before Media Leaders, Leah was an Account Manager at NHaK, a full service digital ad agency. Leah is married and resides in Los Angeles. Contact Leah online at @LeahSmothers or reach Leah Smothers on Linkedin

Leah’s Strengths according to the Gallup StrengthsFinder: (Roll over to see descriptions)

Individualization, Discipline, Strategic, Arranger and Activator

Megan Farmer | Marketing & Project Manager

Megan Farmer joins the MediaLeaders team as a Marketing and Project Manager. With strong research skills and a background in writing, Megan is a communication and media enthusiast merging her passions for social media and technology. Before MediaLeaders, Megan was a graduate student at Pepperdine University working on her M.A. in Communication, and previously worked in broadcast journalism for Fox News Channel in New York City as a Booker and Researcher. Megan regularly contributes to various publications including Yahoo! and the Malibu Times; you can also read her perspectives on her blog, MissCommunication, at megfarmer.blogspot.com. Contact Megan online at @Meg_Farmer, or reach Megan Farmer on Linkedin

Megan’s Strengths according to the Gallup StrengthsFinder: (Roll over to see descriptions)

Context, Input, Futuristic, Achiever and Communication

This bootcamp does not include boring high-level “agency speak”

RETAIL/RESTAURANT OWNERS – Don’t attend unless you want to learn…

SCRAPPY STARTUPS – Don’t take notes unless you want to grow…

REAL ESTATE PROFESSIONALS – Don’t attend unless you want to connect…

Learn how to keep social media really simple and actually gain more customers without much of a time investment

We will show you how to approach online marketing for results

Here’s a list of past attendees(RSVP Here)

See what people have to say about this event:

@joshochs energy is upbeat and infectious love this guy, great presentation w/ useful tips aka “secret sauce” #smbla

March 15, 2011 7:56 am via HootSuiteReplyRetweetFavorite

@toastymuffin

Christina Wong

@JoshOchs one of the most helpful & honest presentations of the semester. Well done & thank you!

March 29, 2011 2:07 pm via Twitter for BlackBerry®ReplyRetweetFavorite

@GenaMilanesi

Gena Milanesi

Highly recommended: 100% jargon free Social Media Marketing seminar by @JoshOchs of @MediaLeaders

May 2, 2011 3:22 pm via webReplyRetweetFavorite

@AltaPeterson

Alta Peterson

@MediaLeaders #MLBootcamp big thanks to @JoshOchs quality tips being given here.

April 30, 2011 10:14 am via SpazReplyRetweetFavorite

@JeremyAkers

Jeremy Akers

@yosoykit it turned out great! Our speaker was phenomenal (@JoshOchs) and the room was packed!

March 15, 2011 8:44 pm via webReplyRetweetFavorite

@thisjustin_

Justin Williams

Awesome social media talk by @joshochs at #SMBLA this morning!

March 15, 2011 8:58 am via webReplyRetweetFavorite

@cditri

Carlo D’Itri

Great job today by @joshochs & team @medialeaders at the social media bootcamp! Clear & effective msg!

February 5, 2011 9:24 pm via HootSuiteReplyRetweetFavorite

@ccurtin

Clay Curtin

Great social media bootcamp session by @medialeaders & @joshochs Great tips and learnings!

February 5, 2011 12:39 pm via CoTweetReplyRetweetFavorite

@kat_raz

Katrina Razavi

Great FB Bootcamp with @JoshOchs of @MediaLeaders!

February 5, 2011 10:52 am via webReplyRetweetFavorite

@ShannonSmith

Shannon Smith

Social Media Special thanks to @JoshOchs for useful tips & tricks. Light, bright & polite! It was such a TREAT! #enthusiasts #MediaLeaders

April 19, 2011 6:31 pm via HootSuiteReplyRetweetFavorite

@wetweetyou

weTWEETyou

Enjoyed the Twitter/Facebook bootcamp 2night, thnx @JoshOchs for the useful tips & tricks. Light, bright & polite! @MediaLeaders

April 18, 2011 11:01 pm via webReplyRetweetFavorite

@kaleazy

Kyle Hill

Learn how to invite people to this event:

MediaLeaders is excited to announce that Josh Ochs will be speaking at the Social Media Breakfast Los Angeles (#SMBLA) on March 15th, hosted by Eventbrite! We’ll see you at Porta Via in Beverly Hills, Tuesday, March 15th from 7:30am – 9:00am!

HERE’S WHAT TO EXPECT:

- Breakfast that includes the best seasonal organic ingredients at Porta Via
- Networking opportunity with marketing professionals, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, future SMBLA speakers and more!
- A presentation by Josh Ochs about 7 Tangible Ways To Make Facebook And Twitter Work For Your Business.
- Meet the LA Event Evangelist for Eventbrite.

Hashtag: #SMBLA
When: Tuesday, March 15th, 2011 – 7:30 – 9:00 a.m.
Where: Porta Via of Beverly Hills
Tickets: $15
Sponsor: Eventbrite

SPACE IS LIMITED TO 75 PEOPLE

ABOUT THE SPONSOR, Eventbrite

Eventbrite is for anyone planning or attending an event. With Eventbrite, organizers can create a customizable event page; spread the word with social media; collect money; and gain visibility into attendees and sales. We empower event organizers to become more efficient and effective when bringing people together. And people everywhere are searching Eventbrite to discover great events that matter to them.
Follow Eventbrite LA on Twitter, Facebook and newsletter to get the latest on L.A.’s *britest* events!

ABOUT THE SPEAKER Josh Ochs

Josh Ochs is the grassroots marketing founder behind Media Leaders, the social media strike team that manages twitter/facebook for over a dozen brands. Before starting his company, Josh launched an international social event company that now operates in over 15 cities, 4 countries and 3 languages. His networking event startup still hosts quarterly events that unite thousands of marketing, advertising and technology professionals from around the world simultaneously. From these events, Josh and his team stay on the bleeding edge of word-of-mouth marketing and they use this as their “secret sauce” to coach clients and advise brands on how to connect with their customers. In 2009, Josh Ochs was nearly elected to city council in Hermosa Beach, CA by leading his own grassroots marketing campaign and using his social media methodology to gain votes from 1 out of every 4 voters in the district. Josh Ochs can be reached online at @JoshOchs or reach Josh Ochs on Linkedin.

ABOUT THE VENUE, Porta Via in Beverly Hills

Porta Via is located in the heart of the Beverly Hills’ shopping district and walking distance from many of Beverly Hills’ hotels, Porta Via is a contemporary California bistro serving breakfast, lunch, and dinner. Porta Via’s cooking philosophy is to start with the best seasonal organic ingredients and prepare them simply. A regular at many of Southern California’s Farmer’s Markets, owner Peter Garland and staff hand-pick produce to ensure that only the best food is served at his restaurant. Wild caught seafood and “all natural” meats are brought in daily.

Official RSVP Here

(Mobile friendly)

SEE WHO’S ATTENDING (RSVP Here)

[eventbrite-attendees feed="http://www.eventbrite.com/rss/event_list_attendees/1335992991" /]

RSVP Here

This is a great article on Mashable.com that we found useful and wanted to share with our readership.

One of the most complex features of Twitter for new users to understand is the hashtag, a topic with a hash symbol (“#”) at the start to identify it. Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.

The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics.

So how do you disseminate and make sense of all this hashtag madness? By going through the art of the hashtag step-by-step, of course. This short guide details how to identify, track, use, and organize hashtags in an efficient and useful way. Just be sure not to flaunt your new hashtag wisdom.
Have a tip to share on hashtags or a unique way you utilize them? Be sure to share with everyone in the comments.

1. Identifying hashtags

For new Twitter users, and even we veterans, figuring out what a specific hashtag is being used for can be a major chore. When a hashtag starts to trend, it gets even more difficult to parse the information stream.

So what’s the most efficient way to figure out those nasty hashtags? Luckily, there a few great tools that can assist in hashtag enlightenment:

What the Trend?: This useful little service makes it really easy to learn about trending hashtags. When something starts trending, What the Trend? will provide a quick blurb on what’s going on.

Twubs: Twubs, which we recently reviewed, uses a wiki system to help disseminate information on a hashtag. It aggregates tweets and imports pictures to help illuminate the topics being discussed.

Hashtags.org: While not the best at helping you understand the meaning behind a tag, Hashtags.org is good at showing you its use over time and recent tweets, which oftentimes is enough to figure out the meaning behind the tag.

Tagalus: Tagalus is a simple dictionary for hashtags. It’s very easy to find information on thousands of hashtags as defined by other users. You can also define a hashtag by tweeting tagalus.

2. Tracking hashtags

What’s buzzing on Twitter right now? If you’re a tech journalist, marketing professional, or just a person interested in trends, there are many useful tools and techniques to keep up with the Twitter conversation via hashtags.

If you’re trying to track tweets from a hashtag in real-time, Monitter and Twitterfall are good choices. Once again, Hashtags.org provides graphs and hour-by-hour information on top hashtags.

One last tip: if you need to track a less popular Twitter hashtag, try setting up a Twilert to get a daily email of the use of a specific hashtag.

For more, be sure to check out 15 Fascinating Ways to Track Twitter Trends.

3. Using hashtags

Another simple tip: give your hashtag context. Most people won’t actually know what your hashtag means, so give a quick explanation in one of your tweets or, if you’re making a hashtag, make it very apparent what it’s talking about.

Finally, if you’re looking to create a hashtag, be sure that it adds value for yourself and your followers. The best way to utilize them is when you need to organize information. Conferences, major events, and even reminders (i.e. #todo) can help organize specific tweets and make life easier on you and your followers.

The Twitter Fan Wiki also has some interesting reading material on hashtags if you’re looking to further your hashtag education.

4. Organizing hashtags

When I speak of organizing hashtags, I’m talking about conferences and events, which rely on the hashtag system more than almost any other entity. It’s become standard to track the conversation regarding speakers and afterparties via a hashtag.

If you’re about to put on an event or are looking to take your event to a new level, here are some useful tips for hashtag organization:

- Choose a single hashtag early: This may seem simple, but it is vital to get right. Choose a simple hashtag that represents your event or brand. If your event is the Business of the Calling Ducks conference, don’t use #businessofthecallingducks as your tag. How about #bizducks instead?

- Remind attendees of the hashtag constantly: On your website, on your Twitter feed, at the opening remarks, and throughout the day, make a friendly reminder about your hashtag and that you can track the conversation through it.

- Provide a website widget: For anyone who isn’t using or knowledgeable with Twitter, provide an easy conversation tracker tool on your website. You can make one via Widgetbox or Tweetgrid.

We use the Twitter @Anywhere hovercard on @Medialeaders and we love it. It’s a great way to let visitors on your site follow you while reading, watching a video or just browsing. Watch the video above to see how it works and why you should use it on your site.

If you have questions on how to implement the code, please reach out to us and we can help.

Here’s what the Twitter @anywhere website has to say:

When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. Keeping things open meant you could browse our site to read tweets from friends, celebrities, companies, media outlets, fictional characters, and more. You could follow any account and be followed by any account. As a result, companies started interacting with customers, celebrities connected with fans, governments became more transparent, and people started discovering and sharing information in a new, participatory manner.

We’ve developed a new set of frameworks for adding this Twitter experience anywhere on the web. Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com. Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript. This new set of frameworks is called @anywhere.

When we’re ready to launch, initial participating sites will include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube. Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning. Twitter has proven to be compelling in a variety of ways. With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting.

By Sue Zeidler

LOS ANGELES (Reuters) – Job-seeking in this 21st century recession may just have gone viral and mobile.

Since the start of the recession in December 2007, about 6.7 million workers have been laid off according to latest statistics — at a time the popularity of social networking sites such as Facebook, LinkedIn and Twitter have exploded, drawing millions of users per day.

As these sites continue to alter social and cultural landscapes, they are also transforming the job search process, enabling more and more people to connect with potential employers, promote their own skills, set up support groups and search for job leads and contacts.

“Mobile technology and social networking has shifted the whole job search paradigm,” said Susan Joyce, editor of Job-Hunt.Org, a site offering online job search tips. “You don’t need to stay glued to your phone or computer at home anymore.”

With mobile devices playing a bigger role in the social networking phenomenon, any job hopeful with a Web-connected or smartphone can now compose resumes, view job listings and contact prospective employers on the go.

Joyce suggests creating a resume through popular networking site LinkedIn — a business networking site that lets users create a profile, list skills, work history, employment goals and contact details — is among the more secure ways to compile a resume online.

It can be done via Research in Motion Ltd’s Blackberry device or Apple Inc’s iPhone, she added.

“The LinkedIn Profile is really the resume of the future,” Joyce said. “The ‘resume’ on LinkedIn is really the standard LinkedIn Profile, but it’s very popular with recruiters looking for good candidates.

“You could build your whole LinkedIn presence from any Web-enabled phone.”

There are any number of job-search applications — downloadable programs for your phone — available for the iPhone, for instance, including one piloted by recruitment consultancy Harvey Nash. Others pool information on jobs in travel and in education, among other sectors.

GETTING CREATIVE

With jobs still scarce, many hopefuls are getting creative about getting noticed. Many have begun using Twitter — a microblogging service that allows users to send 140-character messages at a time — to get the word out.

A career is unlikely to be launched on Twitter alone, but candidates are increasingly “tweeting” or posting messages to outline their skills, experiences and career goals. They are pasting links to their resumes on the micro-blogging service.

People can also use Twitter to follow recruiters or companies of interest and learn of networking events.

Job seekers have gotten job leads and tips on networking events that they otherwise would have missed, had it not been for their Twitter or Facebook account.

“It’s really helped in these hard times. You have a much easier time finding job and networking events. And every time I go to one of these events, I add at least one connection,” said Nilo Sarraf, who was laid off from Yahoo Inc recently and formed a Silicon Valley online networking group called Layoffs Cafe at www.meetup.com/Layoffs-cafe/.

Layoffs Cafe is one of several online support groups that have sprung up during the downturn, tipping off job seekers where physical networking events are taking place.

Chris Hutchins, a former management and business strategy consultant in Silicon Valley, launched LaidOffCamp as the online component to offline events.

“We focus on organizing events for people who are unemployed,” said Hutchins, noting there have been about 11 “LaidOff Camps” set up around the country, drawing anywhere from 100 to 600 participants who attend panels on topics such as how to live on a budget, how to develop a personal brand and how to find a job in the current market.

“We spent no dollars on marketing. If it weren’t for social media and blogs, Laidoff Camp wouldn’t exist,” he said.

While candidates these days are taking advantage of to easily access job information, one of the downsides, according to job seekers and employment experts, is managing the data.

“It can be overwhelming. It’s hard to weed out all the information and manage your time,” said Sarraf.

Privacy issues and falling prey to the many recruiting, work-at-home, make-a-million and resume creation software scams are also risks for the unwary.

“When someone is job hunting, they need to be careful. I know a lot of people who have been hurt by bogus resume companies. People tend to think if its online, its legitimate and when you’re doing a resume, people are being asked to provide a lot of personal information, such as where you live and your social security number,” she added.

(Reporting by Sue Zeidler; editing by Edwin Chan and Andre Grenon)

SPECIAL UPDATE: Check out our event called: “How to ace your interview” on October 10th in Los Angeles