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	<title>Media Leaders &#187; video</title>
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	<link>http://medialeaders.tv</link>
	<description>Marketing, Advertising &#38; Tech Professionals</description>
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		<title>Why Twitter&#8217;s New Hovercard Should Be On Every Website [VIDEO]</title>
		<link>http://medialeaders.tv/why-twitters-new-hovercard-should-be-on-every-website/</link>
		<comments>http://medialeaders.tv/why-twitters-new-hovercard-should-be-on-every-website/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 18:00:50 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[hovercard]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[video]]></category>

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			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">

		<img src="http://medialeaders.tv/files/2010/04/twitter-at-anywhere-followme-bird.jpg" width="240" />

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<p><strong>We use the Twitter @Anywhere hovercard on @Medialeaders and we love it.  It&#8217;s a great way to let visitors on your site follow you while reading, watching a video or just browsing. Watch the video above to see how it works and why you should use it on your site.</strong></p>
<p>If you have questions on how to implement the code, please <a  href="http://medialeaders.tv/contact/"><strong>reach out to us</strong></a> and we can help.</p>
<p><strong>Here&#8217;s what the Twitter @anywhere website has to say:</strong></p>
<blockquote><p><em>When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. Keeping things open meant you could browse our site to read tweets from friends, celebrities, companies, media outlets, fictional characters, and more. You could follow any account and be followed by any account. As a result, companies started interacting with customers, celebrities connected with fans, governments became more transparent, and people started discovering and sharing information in a new, participatory manner.</p>
<p>We’ve developed a new set of frameworks for adding this Twitter experience anywhere on the web. Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com. Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript. This new set of frameworks is called @anywhere.</p>
<p>When we&#8217;re ready to launch, initial participating sites will include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube. Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning. Twitter has proven to be compelling in a variety of ways. With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting.</em></p></blockquote>

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		<title>What’s your social media ROI? [VIDEO]</title>
		<link>http://medialeaders.tv/what%e2%80%99s-your-social-media-roi-video/</link>
		<comments>http://medialeaders.tv/what%e2%80%99s-your-social-media-roi-video/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 16:06:25 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[What is your social media ROI?]]></description>
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		<img src="http://medialeaders.tv/files/2009/12/socilROI.png" width="240" />

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<p>httpv://www.youtube.com/watch?v=ypmfs3z8esI</p>

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