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Hey there Media Leaders, 

We are returning to the Granville Room for our third MediaLeaders’ Networking Event in Vancouver! Join fellow professionals in marketing, advertising and tech as they come together to discuss the state of the industry and what’s hip. There will be socializing and mingling with key influencers that are changing the way your industry operates. PLUS… get there early as we might have a guest speaker that will share some cutting edge twitter best-practices that are helping brands to engage their users. You don’t want to miss these tangible tips. RSVP here.

See the intro video:

This event uses these twitter hashtags: #MediaLeaders #Vancouver

Take part in a cutting edge junction of leaders in marketing, advertising, PR, and technology while discussing current events and new innovations. We are a group of influencers that come together to exchange ideas and thrive on meeting new people while making lasting connections.

EVENT DETAILS:
Where: The Granville Room
957 Granville Street
Vancouver, BC, V6Z1L3
When: Wednesday, March 16th @ 6:30-9:30PM (6:30-7:00 – Possible Twitter Presentation)
Who: See who’s attending

Official RSVP Here

SPECIAL THANKS TO THE FOLLOWING INVITE COMMITTEE MEMBERS:
Natalie Kate Burgwin | Event Partner @nburgwin
Melissa Orozco – @604PR
Glenn Hilton – @glennhilton
Sonia Ryan – @sonsryan
Jason Baker – @jason_baker
Nicole van Zanten- @nicolevanzanten
Cathy Brown – @CathyBrowne
Grace Carter – @gracibelle
Krystle Sivorot – @krystlesivorot
Jenn Currie – @jenncurrie
Serena Matter – @serenajm
James Chutter – @jameschutter

SEE WHO’S ATTENDING (RSVP Here)

[eventbrite-attendees feed="http://www.eventbrite.com/rss/event_list_attendees/1375063853" /]

RSVP Here

Special thanks to over 1,000 attendees that took part in the September 15th, 2010 international networking event.  We gathered SEVEN cities in THREE countries and TWO languages as they mingled to talk about new ways the industry is changing.

Spanish Tweets :)
@MauBarba: 127 asistentes en el #medialeaders de ayer en Barcelona y buen proceso de desvirtualización de muchos de vosotros..hasta otra!

II. Things we had to overcome – similar to corporations
a. You have to have three entities on board
i. Someone who understands “social media currency”
ii. Someone to technically put it together (incorporate FB on pages, for example)
iii. Support from management
b. Fear
i. Transcends age
ii. Lack of control of the message
iii. Scared of how they represent the company
c. Solution
i. Education – Train people on Twitter, how to use it and what the online community is like
ii. Communication about how to deal with feedback and questions

III. You have things up and running – how do you incorporate user generated content?
a. Just b/c you build it, doesn’t mean they will come
i. Sweet Leaf success
ii. Our first call out had no returns (we had no social media currency)
iii. Doesn’t mean you should stop
b. Examples of it working
i. Severe weather (it takes collaboration)
ii. ATXPlaneCrash – Have someone monitoring feeds
1. Why Flickr? – It increases your SEO when you put a link to the article in the captions
2. The power of Twitter search
3. Facebook search now allows you to mine updates for links and media, just like Twitter

IV. Where do we build from here?
a. Keep the site open – the key is having an editor
i. iReport on CNN
ii. CurrentTV

V. Bloggers have put themselves in positions as editors
a. While we have the responsibility to reach people where they are, bloggers need to connect with media people
b. The press release is not dead
c. SOCIAL MEDIA ENCHASES YOUR ABILITY TO CONNECT WITH TRADITIONAL MEDIA
d. Best way to connect is still through the 5 Ws (who, what, where, when, why) – edit yourself
e. These collaborations are already taking shape
i. Example: ATX Fashion Week
ii. Now Austin = DO 512 + NBC

VI. In conclusion:
a. The new world is all about collaboration: Traditional media will survive by not only adopting, but collaboration with new media
b. Social media currency is about creating and sharing usable content (provide value)
c. And remember – we’re all having fun and figuring it out as we grow… and we’re tweeting the whole way through

Hey there Media Leaders. Our first event was a huge success in April 2010 and we’re back with another Vancouver event on September 15th. This time we will be joining fellow Media Leaders at Sip Resto Lounge and sharing ideas and enjoying meeting new friends. There’s no keynote speaker or panel of experts, just socializing and mixing with key influencers that are changing the way the industry operates.

This event uses these twitter hashtags: #MediaLeaders #Vancouver

Bring your business cards to take part in a cutting edge junction of leaders in marketing, advertising, PR, and technology while discussing current events and new innovations. We are a group of influencers that come together to exchange ideas and thrive on meeting new people while making lasting connections.

Official RSVP Here

SEE WHO’S ATTENDING (RSVP Here)

Did you know your tweets can be worth $5?
Save $5 on your rsvp here

Tag yourself in the Facebook Pictures Here

Thank you to the over 600 attendees that RSVP’ed for the third MediaLeaders nationwide event on April 6th, 2010. Your peers gathered from Vancouver, Boston, Chicago, Raleigh, and Los Angeles.  You brought your business cards and mingled with influencers passionate about changing the way the industry works.

AWARD FOR BEST SOCIAL MEDIA COMMUNITY: RALEIGH

Raleigh Dominates The MediaLeaders Tweet Contest

Congrats AGAIN to Raleigh, NC for winning the MediaLeaders Tweet Contest and producing an outstanding amount of twitter and facebook chatter around the MediaLeaders events. Raleigh beat all other cities by a LANDSLIDE in the Tweet Contest that measured how many #MediaLeaders and #Raleigh hashtags were posted together in one tweet.  They once again domainated the landscape and showed the whole nation that what counts is not the size of the city in the competition, it’s the size of the competition in the city…

Sample tweets from the event:
@amymwallace said: “Good turnout for #MediaLeaders #Raleigh! I am loving the rasp. wheat beer (@ Isaac Hunters w/ 4 others)”
@1918 said: “I’ll be bringing my iPad to #Raleigh #MediaLeaders for you late adopters”

Join the Raleigh facebook group here

AWARD FOR NEWEST CITY: VANCOUVER

Congrats to our newest city, Vancouver, BC. Although they are the newest city on the MediaLeaders map, they came out with a whopping 237 tweets to grab second place in the Tweet Contest.  We’re excited for this new addition to the group!

Sample tweets from the event:
@nburgwin said: “when the GM of The @GranvilleRoom said, ‘you’re reaching capacity’ – we knew it was a success!”
@Fairlite said: “loving the #medialeaders event!! thanks #vancouver for the amazing turnout!”
@dennispang said: “Skipping accounting class for the #MediaLeaders #Vancouver event. It could easily be the best choice I’ve made this week”

Join the Vancouver facebook group here

Join fellow Media Leaders in your city for an event on April 6th to share ideas and enjoy meeting new friends. There’s no keynote speaker or panel of experts, just socializing and mixing with key influencers that are changing the way the industry operates.

This event uses these twitter hashtags: #MediaLeaders #Vancouver

Bring your business cards to take part in a cutting edge junction of leaders in marketing, advertising, PR, and technology while discussing current events and new innovations. We are a group of influencers that come together to exchange ideas and thrive on meeting new people while making lasting connections.
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EVENT DETAILS:
Where: Granville Room
957 Granville Street, Vancouver BC Canada
When: Tues. April 6th @ 6-9PM
Who: See who’s attending
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Official RSVP Here:

(Mobile friendly)

Melissa Orozco | Event Partner @604PR

Glenn Hilton – @glennhilton

Sonia Ryan – @sonsryan

Jason Baker – @jason_baker

Nicole Marie Events – @nmarieevents

Cathy Brown – @CathyBrowne

Grace Carter – @gracibelle

Natalie Kate Burgwin – @nburgwin

Krystle Sivorot – @krystlesivorot

Jenn Currie – @jenncurrie

Serena Matter – @serenajm

James Chutter – @jameschutter
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SEE WHO’S ATTENDING (RSVP Here)
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[eventbrite-attendees feed="http://www.eventbrite.com/rss/event_list_attendees/607821009" /]
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RSVP Here

LEARN HOW TO INVITE FRIENDS TO THE EVENT [VIDEO] (RSVP Here)

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Tag your friends in the facebook photos here

Thank you to the over 1,200 attendees that RSVP’ed for the first ever MediaLeaders nationwide event on January 26th, 2010. Your peers gathered from NYC, Raleigh, Austin, San Francisco, Boston, Chicago and Los Angeles.  You brought your business cards and mingled with influencers passionate about changing the way the industry works.

We learned a lot from this set of events.  Here are some highlights that we have divided into awards.

AWARD FOR BEST SOCIAL MEDIA COMMUNITY: RALEIGH

Congrats to our newest city, Raleigh, NC. In just FOUR hours the Raleigh community pushed over 55 retweets and accumulated over 100 RSVP’s on the main website. Even now, after three weeks, the Raleigh Media Leaders page has been retweeted over 140 times and it has received a Topsy “Top 5K” badge. This is an unprecedented outcome and Raleigh memebers proved to be the most viral out of the national group (That’s right LA, SF and NYC, they beat you BIG TIME…)

AWARD FOR BEST ATTENDANCE: LA

This award is granted to Los Angeles. With over 250 RSVP’s on the guest list, not even afternoon rain could keep the Angelinos from packing the Venice Beach location. Attendees were mingling and trading business cards in all sorts of the bars nooks and crannies while chatting up mobile applications and blogging technologies.

AWARD FOR BEST VOLUNTEERS: BOSTON

Congrats to Boston who printed their own brochures/flyers to greet their guests as they entered the venue. Their creativity and ambition made everyone ask for a date when they could volunteer for the next event.

AWARD FOR BEST LEADERSHIP: AUSTIN

Congrats to the Austin team who successfully led the troops and gathered an impressive lineup of followers. Keep the momentum, you might be our headquarters city for the next event during SXSW.

AWARD FOR BEST VIEW: CHICAGO

Congrats to Chicago who had the best view of the surrounding cityscape. They packed the 33rd floor of the W-Hotel Whiskey Sky Bar and mingled with other professionals till the wee hours of the night.

AWARD FOR MOST LAST MINUTE RSVP’s: SF

Congratulations to San Francisco members who were spreading the word last minute and managed to grab an additional 50 attendees in the last few hours.

Here’s some stats for all you geeks out there:

• This event gathered over 870 mentions of the #medialeaders hashtags over the past 7 days (That’s almost 124 mentions/day)
• Over 274 contributors helped spread the word on twitter
• Over 75% of the retweets were LOCATION TARGETED (They used a city specific tag #raleigh #la #chicago #boston #austin #nyc #sf)

Check out the facebook events all happening at the same time:

By Sue Zeidler

LOS ANGELES (Reuters) – Job-seeking in this 21st century recession may just have gone viral and mobile.

Since the start of the recession in December 2007, about 6.7 million workers have been laid off according to latest statistics — at a time the popularity of social networking sites such as Facebook, LinkedIn and Twitter have exploded, drawing millions of users per day.

As these sites continue to alter social and cultural landscapes, they are also transforming the job search process, enabling more and more people to connect with potential employers, promote their own skills, set up support groups and search for job leads and contacts.

“Mobile technology and social networking has shifted the whole job search paradigm,” said Susan Joyce, editor of Job-Hunt.Org, a site offering online job search tips. “You don’t need to stay glued to your phone or computer at home anymore.”

With mobile devices playing a bigger role in the social networking phenomenon, any job hopeful with a Web-connected or smartphone can now compose resumes, view job listings and contact prospective employers on the go.

Joyce suggests creating a resume through popular networking site LinkedIn — a business networking site that lets users create a profile, list skills, work history, employment goals and contact details — is among the more secure ways to compile a resume online.

It can be done via Research in Motion Ltd’s Blackberry device or Apple Inc’s iPhone, she added.

“The LinkedIn Profile is really the resume of the future,” Joyce said. “The ‘resume’ on LinkedIn is really the standard LinkedIn Profile, but it’s very popular with recruiters looking for good candidates.

“You could build your whole LinkedIn presence from any Web-enabled phone.”

There are any number of job-search applications — downloadable programs for your phone — available for the iPhone, for instance, including one piloted by recruitment consultancy Harvey Nash. Others pool information on jobs in travel and in education, among other sectors.

GETTING CREATIVE

With jobs still scarce, many hopefuls are getting creative about getting noticed. Many have begun using Twitter — a microblogging service that allows users to send 140-character messages at a time — to get the word out.

A career is unlikely to be launched on Twitter alone, but candidates are increasingly “tweeting” or posting messages to outline their skills, experiences and career goals. They are pasting links to their resumes on the micro-blogging service.

People can also use Twitter to follow recruiters or companies of interest and learn of networking events.

Job seekers have gotten job leads and tips on networking events that they otherwise would have missed, had it not been for their Twitter or Facebook account.

“It’s really helped in these hard times. You have a much easier time finding job and networking events. And every time I go to one of these events, I add at least one connection,” said Nilo Sarraf, who was laid off from Yahoo Inc recently and formed a Silicon Valley online networking group called Layoffs Cafe at www.meetup.com/Layoffs-cafe/.

Layoffs Cafe is one of several online support groups that have sprung up during the downturn, tipping off job seekers where physical networking events are taking place.

Chris Hutchins, a former management and business strategy consultant in Silicon Valley, launched LaidOffCamp as the online component to offline events.

“We focus on organizing events for people who are unemployed,” said Hutchins, noting there have been about 11 “LaidOff Camps” set up around the country, drawing anywhere from 100 to 600 participants who attend panels on topics such as how to live on a budget, how to develop a personal brand and how to find a job in the current market.

“We spent no dollars on marketing. If it weren’t for social media and blogs, Laidoff Camp wouldn’t exist,” he said.

While candidates these days are taking advantage of to easily access job information, one of the downsides, according to job seekers and employment experts, is managing the data.

“It can be overwhelming. It’s hard to weed out all the information and manage your time,” said Sarraf.

Privacy issues and falling prey to the many recruiting, work-at-home, make-a-million and resume creation software scams are also risks for the unwary.

“When someone is job hunting, they need to be careful. I know a lot of people who have been hurt by bogus resume companies. People tend to think if its online, its legitimate and when you’re doing a resume, people are being asked to provide a lot of personal information, such as where you live and your social security number,” she added.

(Reporting by Sue Zeidler; editing by Edwin Chan and Andre Grenon)

SPECIAL UPDATE: Check out our event called: “How to ace your interview” on October 10th in Los Angeles