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	<title>Media Leaders &#187; Tech-Media</title>
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	<link>http://medialeaders.tv</link>
	<description>Marketing, Advertising &#38; Tech Professionals</description>
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		<title>Past Twitter and Facebook Marketing Bootcamp/Summit &#124; Oct 16th in Los Angeles</title>
		<link>http://medialeaders.tv/how-to-use-twitter-facebook-for-your-small-business-grassroots-workshop-oct-16/</link>
		<comments>http://medialeaders.tv/how-to-use-twitter-facebook-for-your-small-business-grassroots-workshop-oct-16/#comments</comments>
		<pubDate>Sun, 19 Sep 2010 19:37:44 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Tech-Media]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/how-to-use-twitter-facebook-for-your-small-business-grassroots-workshop-oct-16t/</guid>
		<description><![CDATA[ <strong>HOW TO MAKE FACEBOOK FUNCTIONAL FOR YOUR BIZ</strong>
- You will learn the 3 most effective grassroots tips to make Facebook work for your business
- Learn exactly what you should include on each section of your page to get results
- Tips on how to best use pictures and video to attract more followers and engagement
- Tips on how to craft your engagement questions to get comments and make your posts go viral
- Tips on WHAT NOT TO DO on Facebook (messaging, distractions, etc)]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/files/2010/09/facebooklogo.jpg" width="240" />
		</p><p>WATCH THIS EVENT LIVE FROM YOUR HOME COMPUTER.</p>
<p>BUY A TICKET HERE: <a href="http://socialmediaremotebootcamp.eventbrite.com/">http://socialmediaremotebootcamp.eventbrite.com/</a></p>
<hr /><a href="#rsvp"><img class="alignnone size-full wp-image-1967" title="register" src="http://medialeaders.tv/files/2010/03/register.png" alt="Register Here" width="100" height="28" /> </a></p>
<p><a href="#rsvp">Register here</a> | <a href="#speakers">Our Speakers</a> | <a href="#sponsors">Our Sponsors</a> | <a href="#venue">The Venue</a> | <a href="#expect">What To Expect</a> | <a href="#expect">MAP</a></p>
<p><strong>This event is perfect for Los Angeles small biz owners, bootstrapped startups, motivated corporate ladder climbers, real estate agents, restaurant owners, or anyone wanting to wear the &#8220;social media&#8221; hat in their organization. This event has FOUR sessions to chose from.  One ticket gets you access to the whole day!  Pick which area you would like to learn (we highly suggest attending for all day).</strong></p>
<hr /><img class="alignright size-thumbnail wp-image-3269" title="facebook_logo-2[1]" src="http://medialeaders.tv/files/2010/09/facebook_logo-21-150x150.png" alt="" width="150" height="150" /></p>
<h1>Facebook Bootcamp (9am-10am)</h1>
<hr /><strong>HOW TO MAKE FACEBOOK FUNCTIONAL FOR YOUR BIZ</strong><br />
- You will learn the 3 most effective grassroots tips to make Facebook work for your business<br />
- Learn exactly what you should include on each section of your page to get results<br />
- Tips on how to best use pictures and video to attract more followers and engagement<br />
- Tips on how to craft your engagement questions to get comments and make your posts go viral<br />
- Tips on WHAT NOT TO DO on Facebook (messaging, distractions, etc)</p>
<p><img class="alignright size-thumbnail wp-image-3270" title="twitter-20logo_1[1]" src="http://medialeaders.tv/files/2010/09/twitter-20logo_11-150x150.jpg" alt="" width="150" height="150" /></p>
<hr />
<h1><strong>Twitter Bootcamp (10-11am)</strong></h1>
<hr /><strong>HOW TO MAKE TWITTER WORK FOR YOUR BUSINESS</strong></p>
<p>- How to offer a discount for anyone that follows you on Twitter<br />
- How to automatically send a message to new twitter followers<br />
- How to run a very SIMPLE twitter contest/treasure hunt – This is worth thousands of dollars to some brands<br />
- One phrase to remind your whole team before they send out messages</p>
<p><img class="alignright size-thumbnail wp-image-3272" title="website1[1]" src="http://medialeaders.tv/files/2010/09/website11-150x150.jpg" alt="" width="150" height="150" /></p>
<hr />
<h1><strong>Website &amp; Email Bootcamp (11am-Noon)</strong></h1>
<hr /><strong>HOW TO GET PEOPLE FROM YOUR WEBSITE TO YOUR TWITTER/FACEBOOK</strong><br />
- Learn where to put your buttons on your site to get the most followers<br />
- How to motivate your website visitors to follow you on Twitter<br />
- We will review a handfull of companies who are successful in this space and they will give you ideas on how you can directly impact your website to make it more effective<br />
- Learn exactly what you should avoid on your front page to get people to visit your store</p>
<hr />
<h1><strong>LUNCH AND NETWORKING (Noon-1pm)</strong></h1>
<hr /><img class="alignright size-thumbnail wp-image-3276" title="case-studies-photo[1]" src="http://medialeaders.tv/files/2010/09/case-studies-photo1-150x150.jpg" alt="" width="150" height="150" /></p>
<h1><strong>Competition Bootcamp (1pm -3pm)</strong></h1>
<hr /><strong>BONUS SESSION: REVIEW CASE STUDIES FROM THREE OTHER COMPANIES</strong><br />
- We will examine three other companies and show you why they are using facebook and twitter correctly<br />
- Learn how often to update your pages to best interact with your customers<br />
- Learn how to schedule twitter and facebook for deployment during times when you&#8217;re out of the office<br />
- Learn what resources to use in the industry to stay updated<br />
- See the subtle differences between competitors &#8211; Learn what makes some successful, and others less successful</p>
<hr />Remember: This grassroots workshop is designed for small businesses to harness social media and to make it more manageable so they can use it to help increase their bottom line.</p>
<h2><strong><a href="#rsvp">Official RSVP Here</a> <a href="#rsvp"><img class="alignnone size-full wp-image-1967" title="register" src="http://medialeaders.tv/files/2010/03/register.png" alt="Register Here" width="100" height="28" /></a></strong></h2>
<p><a name="rsvp"></a><br />
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  <iframe src="http://www.eventbrite.com/tickets-external?eid=569325869" frameborder="0" style="height:500px;width:600px;">Please upgrade your browser</iframe>
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(<a href="http://www.eventbrite.com/tickets-external?eid=569325869">Mobile  friendly</a>)</p>
<hr /><strong> EVERYONE THAT ATTENDS WILL RECEIVE:</strong><br />
- A small booklet that outlines 20 helpful engagement questions<br />
- A formula for 4 things you should include in almost every tweet<br />
- A phrase that will help you stay “On Voice” for every message<br />
- A technique to help with customer service and quick followups with customers<br />
- An intermediate working understanding of secret tips for facebook and twitter that most brands don’t even know exhist<br />
- You will receive more knowledge faster than you can take notes, so bring your pen and paper and a laptop</p>
<hr /><strong> THIS IS WHAT PEOPLE HAVE TO SAY ABOUT THIS EVENT:</strong><br />
“I like this tip! going to borrow it @joshochs “Keep it light, bright and polite.” – @NetworkingPhx<br />
“@JoshOchs great insight re Twitter yesterday. Your enthusiasm was contagious!” – @NewGrowthCRE<br />
“Learned exciting new social media information from @JoshOchs yesterday in his great seminar on social networking. Thanks Josh.” – @GrowHydroGarden<br />
“Once again, great meeting you this week! The information you shared was invaluable and I’m really glad they had you as a presenter.” – @NetworkingPhx<br />
“Thanks @joshochs for all the great tips today!” – @HappyHourEffect<br />
“If it seems shady, don’t do it.” Thx for the twitter (and life) advice @JoshOchs – @JeremyNulik<br />
“At #pbsummit listening to @joshochs talk about Twitter. I think I’m finally getting it” – @GoHardEntprises<br />
“@palmslasvegas @medialeaders RT @jeremynulik Hearing the @joshochs story. Best quote: ‘Keep it light, bright and polite’” – @Cunningham_Mark<br />
“I’m at Twitter school in #Vegas w @JoshOchs from @MediaLeaders. Nerdy+boozy. Lessons TK” – @MelissRoth<br />
“Josh what a pleasure to hear you speak at Perfect Business Summit 2010. Brilliance shared in such a simple way. Thank you for giving so much!” – Barbara Whorley</p>
<p><strong> SPECIAL THANKS TO THE FOLLOWING PEOPLE WHO ARE HELPING TO MAKE THIS EVENT A SUCCESS</strong><br />
@Geoffabrown @altavert @aaronmoskowitz @RohitkJain @ggdm</p>
<p><a name="expect"></a></p>
<h1><strong>Here&#8217;s exactly what you can expect (VIDEO)</strong></h1>
<hr /><a href="#rsvp"><img class="alignnone size-full wp-image-1967" title="register" src="http://medialeaders.tv/files/2010/03/register.png" alt="Register Here" width="100" height="28" /></a></p>
<p><a name="speakers"></a></p>
<hr /><strong>OUR KEYNOTE SPEAKER</strong><br />
<img class="alignright size-large wp-image-3292" title="Josh Ochs Profile Pic" src="http://medialeaders.tv/files/2010/09/lifeguardtower3-542x600.jpg" alt="Josh Ochs Profile Pic" width="195" height="216" />Josh Ochs is the founder of Media Leaders and the grassroots marketing pro behind the international social event company that now operates in 15 cities around the world and in four languages. Media Leaders hosts quarterly international events, uniting thousands of professionals on the same day in marketing, advertising and technology. Josh Ochs and his team at Media Leaders are marketing and social media advisors to various large and mid-sized brands, celebrities, music artists and political campaigns. His company has grown to become a digital word of mouth marketing agency located in Los Angeles, CA. In 2009, Josh made his first foray into politics as the youngest candidate on the ballot for city council in Hermosa Beach, CA. He led a team of grassroots young professionals to arrive within 400 votes of winning the election. To learn more about Media Leaders, or join one of their international chapters, please visit: http://medialeaders.tv/</p>
<p><a name="sponsors"></a></p>
<hr /><strong>OUR SPONSORS</strong><br />
<img class="alignright size-medium wp-image-3209" title="altavert-logo" src="http://medialeaders.tv/files/2010/09/altavert-300x135.jpg" alt="" width="210" height="95" />Altavert Alternative Advertising<br />
L.A.-based Altavert provides small businesses with a solution to overpriced outdoor ad media such as billboards by looking at freeway traffic in a totally new way. Their motto is &#8220;Let commuters advertise for you,&#8221; and over the past 3 years they&#8217;ve worked with local and regional brands, providing innovative, eye-catching outdoor advertising that is both specifically targeted and highly measurable.  One lucky participant of the Grassroots Workshop will win 3 months of Altavert&#8217;s signature Commuter Advertising service at 50% off (up to $3,000.00 value!).  For more information about this unique service, visit <a href="http://www.leadershipnetwork.org">http://www.altavert.com</a></p>
<p><a name="partners"></a></p>
<hr /><strong>OUR PARTNERS</strong><br />
<img class="alignright size-medium wp-image-3325" title="So Cal Leadership Network" src="http://medialeaders.tv/files/2010/09/SCLN_HiRes-300x139.jpg" alt="" width="300" height="139" /> The Southern California Leadership Network mission is to develop a productive network of exemplary and diverse leaders in the business, government and community sectors who are capable of addressing the critical challenges facing the Southern California region. The organization&#8217;s core programs are Leadership L.A. and Leadership Southern California. For more information visit: <a href="http://www.leadershipnetwork.org">http://www.leadershipnetwork.org</a></p>
<p><a name="venue"></a></p>
<hr /><strong>VENUE DETAILS</strong><br />
Where: Loyola Marymount University &#8211; Seaver Hall #200<br />
When: Saturday, October 16th @ 9am-Noon<br />
Parking: Free (See map below)<br />
Who&#8217;s attending: 50 Small business owners, startup entrepreneurs, corporate employees, Realtors, and anyone wanting to better understand social media</p>
<p><a name="map"></a></p>
<h1><strong>Park in the areas highlighted in YELLOW</strong></h1>
<p><img class="size-large wp-image-3460 alignnone" title="LMU Parking Map" src="http://medialeaders.tv/files/2010/09/LMU-Campus-Map-600x362.png" alt="LMU Parking Map" width="600" height="362" /></p>
<hr /><a href="#rsvp"><img class="alignnone size-full wp-image-1967" title="register" src="http://medialeaders.tv/files/2010/03/register.png" alt="Register Here" width="100" height="28" /></a></p>
<p>THIS WORKSHOP DOES NOT INCLUDE BORING HIGH LEVEL ‘AGENCY SPEAK’<br />
- We will NOT use the word ‘strategy’ or any 40,000 foot phrases that bog down small businesses<br />
- We will NOT bother you with anything that gets in the way of adding to your bottom line (attracting and keeping customers)<br />
- Everything in this seminar will be TACTICAL and teach you how to ENGAGE with your audience (Social media is not strategic, it’s tactical)</p>
<hr />
<hr /><img class="size-full wp-image-3346 alignleft" style="margin-left: 10px; margin-right: 10px;" title="Your tweet must contain: “I want to win an iPod shuffle at the @MediaLeaders social marketing summit on Oct 16th. Join me: http://bit.ly/blZkS0“ Only registered attendees are eligible to win. The random drawing will be held on October 16th at the end of the event. We hope to see you there!" src="http://medialeaders.tv/files/2010/09/ipod-shuffle.png" alt="Win an iPod shuffle" width="90" height="96" /></p>
<p style="text-align: left;"><strong><span style="font-weight: normal;"> </span></strong><strong>Enter to win a free Apple iPod shuffle at this event!</strong></p>
<p style="text-align: left;">
<p style="text-align: left;">
<p style="text-align: left;"><strong><a href="http://cnow.co/1h" target="_blank"><img class="alignright size-full wp-image-2436" title="Click to share this post on Twitter" src="http://medialeaders.tv/files/2010/06/tweet.png" alt="Tweet This Button" width="100" height="28" /></a></strong>Click this button to RT and automatically enter to win on twitter (roll over iPod for rules)</p>
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<hr />
<hr /><strong> RETAIL/RESTAURANT OWNERS:</strong><br />
- Learn how to gather twitter followers and facebook followers as customers visit your store each time<br />
- Turn those followers into a bank account that you can reach into on your slowest day and keep the store busy<br />
- Offer engaging questions that will keep your store/restaurant/location at the forefront of your customers minds<br />
- IMPORTANT: Learn how to reach out to twitter users before the post a bad comment on Yelp or Citysearch</p>
<p><strong>SCRAPPY STARTUPS:</strong><br />
- Learn how to listen to your followers so you can have them recommend new features and services without a focus group<br />
- Push out new product announcements at certain times of the day to update your followers when they are online<br />
- Learn how to setup messaging ONCE and continue to deploy similar messages that work well with your audience</p>
<p><strong>REAL ESTATE BROKERS:</strong><br />
- You will quickly understand how to post photos of your new listings and get people to comment/notice your stuff<br />
- You’ll learn how to use twitter to automatically broadcast your facebook feed and have a presence on both networks<br />
- You’ll also learn how to add customers on facebook while you’re face-to-face with them using your mobile device (blackberry, android or iPhone)</p>
<hr /><strong>HERE’S SOME OF THE THINGS YOU WILL LEARN AT THIS EVENT:</strong><br />
1) How keep social media really simple and actually gain more customers without much of a time investment<br />
2) How to use facebook and twitter ON YOUR OWN without hiring a consultant or an agency (DIY tips)</p>
<hr /><strong>WE SHOW YOU HOW TO APPROACH ONLINE MARKETING FOR RESULTS</strong><br />
- You will learn the two different voices you can use for almost any business to stay in touch with your customers (and keep them happy)<br />
- TWO very simple phrases to remind yourself (or your team) what counts before they send messages to your audience<br />
- Gain access to a very simple calendar system that will let your whole team (or just you) carefully plan your weekly tweets<br />
- Learn how to track exactly who has clicked on each link in each message – Find out which messages are most popular and get responses</p>
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		<slash:comments>87</slash:comments>
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		<item>
		<title>An Introduction On How To Use #Hashtags In Twitter</title>
		<link>http://medialeaders.tv/how-to-use-hashtags-in-twitter/</link>
		<comments>http://medialeaders.tv/how-to-use-hashtags-in-twitter/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 10:32:52 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>
		<category><![CDATA[hashtags]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/?p=93</guid>
		<description><![CDATA[ ]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/files/2010/06/hashtags.jpg" width="240" />
		</p><p><em>This is a great article on <a href="http://mashable.com/2009/05/17/twitter-hashtags/">Mashable.com</a> that we found useful and wanted to share with our readership.</em></p>
<p>One of the most complex features of Twitter for new users to understand is the <strong>hashtag</strong>, a topic with a hash symbol (“#”) at the start to identify it. Twitter hashtags like <a href="http://mashable.com/2009/03/06/twitter-followfriday/">#followfriday</a> help spread information on Twitter while also helping to organize it.</p>
<p>The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter users <a href="http://mashable.com/2009/05/13/twitter-fixreplies-features/">to organize</a> themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics.</p>
<p>So how do you disseminate and make sense of all this hashtag madness? By going through the art of the hashtag step-by-step, of course. This short guide details how to identify, track, use, and organize hashtags in an efficient and useful way. Just be sure not to flaunt your new hashtag wisdom.<br />
<em>Have a tip to share on hashtags or a unique way you utilize them? Be sure to share with everyone in the comments.</em></p>
<hr />
<h2>1. Identifying hashtags</h2>
<hr /><img src="http://cdn.mashable.com/wp-content/uploads/2009/05/fixreplies.jpg" alt="Twubs Image" /></p>
<p>For new Twitter users, and even we veterans, figuring out what a specific hashtag is being used for can be a major chore. When a hashtag starts to trend, it gets even more difficult to parse the information stream.</p>
<p>So what’s the most efficient way to figure out those nasty hashtags? Luckily, there a few great tools that can assist in hashtag enlightenment:</p>
<blockquote><p><strong><a href="http://www.whatthetrend.com/" target="_blank">What the Trend?</a></strong>: This useful little service makes it really easy to learn about trending hashtags. When something starts trending, <em>What the Trend?</em> will provide a quick blurb on what’s going on.</p>
<p><strong><a href="http://www.twubs.com/" target="_blank">Twubs</a>:</strong> Twubs, which we <a href="http://mashable.com/2009/04/27/twubs/">recently reviewed</a>, uses a wiki system to help disseminate information on a hashtag. It aggregates tweets and imports pictures to help illuminate the topics being discussed.</p>
<p><strong><a href="http://hashtags.org/" target="_blank">Hashtags.org</a>:</strong> While not the best at helping you understand the meaning behind a tag, <em>Hashtags.org</em> is good at showing you its use over time and recent tweets, which oftentimes is enough to figure out the meaning behind the tag.</p>
<p><strong><a href="http://tagal.us/" target="_blank">Tagalus</a>:</strong> Tagalus is a simple dictionary for hashtags. It’s very easy to find information on thousands of hashtags as defined by other users. You can also define a hashtag by <a href="http://twitter.com/tagalus" target="_blank">tweeting tagalus</a>.</p></blockquote>
<hr />
<h2>2. Tracking hashtags</h2>
<hr /><img src="http://cdn.mashable.com/wp-content/uploads/2009/05/hashtagorg.jpg" alt="Hashtag.org Image" /></p>
<p>What’s buzzing on Twitter right now? If you’re a tech journalist, marketing professional, or just a person interested in trends, there are many useful tools and techniques to keep up with the Twitter conversation via hashtags.</p>
<p>If you’re trying to track tweets from a hashtag in real-time, <a href="http://monitter.com/" target="_blank">Monitter</a> and <a href="http://twitterfall.com/" target="_blank">Twitterfall</a> are good choices. Once again, <a href="http://hashtags.org/" target="_blank">Hashtags.org</a> provides graphs and hour-by-hour information on top hashtags.</p>
<p>One last tip: if you need to track a less popular Twitter hashtag, try setting up a <a href="http://twilert.com/" target="_blank">Twilert</a> to get a daily email of the use of a specific hashtag.</p>
<p>For more, be sure to check out <a href="http://mashable.com/2009/04/04/twitter-trends/" target="_blank">15 Fascinating Ways to Track Twitter Trends</a>.</p>
<hr />
<h2>3. Using hashtags</h2>
<hr />Although not terribly complicated, hashtags have some unwritten rules. The primary one to remember: <strong>don’t overuse them</strong>. If every one of your tweets IS a hashtag, you dilute the usefulness of them by fragmenting the conversation. In addition, many people will shy away from you because it seems spammy.</p>
<p>Another simple tip: give your hashtag context. Most people won’t actually know what your hashtag means, so give a quick explanation in one of your tweets or, if you’re making a hashtag, make it very apparent what it’s talking about.</p>
<p>Finally, if you’re looking to create a hashtag, be sure that it adds value for yourself and your followers. The best way to utilize them is when you need to organize information. Conferences, major events, and even reminders (i.e. #todo) can help organize specific tweets and make life easier on you and your followers.</p>
<p>The Twitter Fan Wiki also has some <a href="http://twitter.pbworks.com/Hashtags" target="_blank">interesting reading material</a> on hashtags if you’re looking to further your hashtag education.</p>
<hr />
<h2>4. Organizing hashtags</h2>
<hr /><img src="http://cdn.mashable.com/wp-content/uploads/2009/05/sfmusictech.jpg" alt="SFMusicTech Twitter Image" /></p>
<p>When I speak of organizing hashtags, I’m talking about conferences and events, which rely on the hashtag system more than almost any other entity. It’s become standard to track the conversation regarding speakers and afterparties via a hashtag.</p>
<p>If you’re about to put on an event or are looking to take your event to a new level, here are some useful tips for hashtag organization:</p>
<blockquote><p>- <strong>Choose a single hashtag early:</strong> This may seem simple, but it is vital to get right. Choose a simple hashtag that represents your event or brand. If your event is the Business of the Calling Ducks conference, don’t use #businessofthecallingducks as your tag. How about #bizducks instead?</p>
<p>- <strong>Remind attendees of the hashtag constantly:</strong> On your website, on your Twitter feed, at the opening remarks, and throughout the day, make a friendly reminder about your hashtag and that you can track the conversation through it.</p>
<p>- <strong>Provide a website widget:</strong> For anyone who isn’t using or knowledgeable with Twitter, provide an easy conversation tracker tool on your website. You can make one via <a href="http://widgetbox.com/" target="_blank">Widgetbox</a> or <a href="http://tweetgrid.com/" target="_blank">Tweetgrid</a>.</p></blockquote>
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		<slash:comments>8</slash:comments>
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		<title>Yet Another&#8230;Social Media Revolution Music Video (V2) &#8211; This One Has iPad [Video]</title>
		<link>http://medialeaders.tv/social-media-revolution-ipad/</link>
		<comments>http://medialeaders.tv/social-media-revolution-ipad/#comments</comments>
		<pubDate>Mon, 24 May 2010 13:58:58 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/?p=2314</guid>
		<description><![CDATA[ ]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/files/2010/05/ipad-socialmedia-revolution1.png" width="240" />
		</p><p><embed allowfullscreen="true" allowscriptaccess="always" height="385" src="http://www.youtube.com/v/lFZ0z5Fm-Ng&amp;hl=en_US&amp;fs=1&amp;" type="application/x-shockwave-flash" width="600"></embed></p>
<p><font class="Apple-style-span" size="4"><span class="Apple-style-span" style="font-size: 16px;"><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 12px;"><br />
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<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size:18px;"><strong><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">Social Media Revolution 2 (Refresh)</span></strong></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</span></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; font-size: 13px; border-collapse: collapse; "><span style="font-size: 12pt; "><wbr><span style="font-size: 16px; ">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</span><wbr><span style="font-size: 16px; ">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</span><wbr></wbr></wbr></wbr></span></span><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">&#8212;&#8211;</span></span></p>
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<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">Is Social Media a Fad?</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="color: rgb(0, 112, 192); ">Or the biggest shift since the Industrial Revolution?</span></span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">&nbsp;</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size:18px;"><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">Welcome to the REVOLUTION</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">&nbsp;</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>Over&nbsp;<span style="color: rgb(0, 112, 192); ">50%</span>&nbsp;of the world&rsquo;s population is under&nbsp;<span style="color: red; ">30</span>&nbsp;years old</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span><span style="color: rgb(0, 112, 192); ">96%</span>&nbsp;of Millennials have joined a social network</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>Facebook tops Google for weekly traffic in the U.S.</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>Social Media has overtaken pornography as the #1 activity on the Web</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span><span style="color: rgb(0, 112, 192); ">1</span>&nbsp;out of&nbsp;<span style="color: rgb(0, 112, 192); ">8&nbsp;</span>couples married in the U.S. met via social media</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">&nbsp;</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size:18px;"><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">Years to reach 50 million users:</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>RADIO &ndash; 38 years</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>TV &ndash; 13 years</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>INTERNET &ndash; 4 years</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>iPOD &ndash; 3 years</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>Facebook added over 200 million users in less than a year</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>iPod application downloads hit&nbsp;<span style="color: red; ">1 billion</span>&nbsp;in 9 months</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">&nbsp;</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">&ldquo;We don&rsquo;t have a choice on whether we&nbsp;<span style="color: rgb(0, 112, 192); ">DO</span>&nbsp;social media, the question is&nbsp;<span style="color: rgb(0, 112, 192); ">how well we DO it</span>.&rdquo;</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 333pt; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;-&nbsp;&nbsp;Erik Qualman</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">&nbsp;</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size:18px;"><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">If Facebook were a country it would be the world&rsquo;s&nbsp;<span style="color: red; ">3<sup>rd</sup></span>&nbsp;largest</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">1.<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span>China</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">2.<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span>India</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="color: rgb(0, 112, 192); ">3.<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></span><span style="color: rgb(0, 112, 192); ">facebook</span></span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">4.<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span>United States</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">5.<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span>Indonesia</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">6.<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span>Brazil</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">7.<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span>Pakistan</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; ">8.<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span>Bangladesh</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: arial, sans-serif; border-collapse: collapse; "><span style="color: black; ">Yet QQ &amp; Renren dominate CHINA</span></span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><br />
		</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">US Department of Education study revealed that online students out performed those receiving face-to-face instruction&hellip;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span style="color: rgb(0, 176, 80); ">80% of companies use social media for recruitment</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span style="color: rgb(0, 176, 80); ">% of these using LinkedIn . . .95%</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">The fastest growing segment on Facebook is 55-65 year-old females</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">twitter</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">What&rsquo;s happening?</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Ashton Kutcher and Britney Spears have more Twitter followers than the entire populations of:</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>SWEDEN</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>ISRAEL</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>SWTIZERLAND</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>IRELAND</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>NORWAY</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>PANAMA</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span style="color: rgb(0, 112, 192); ">50%</span>&nbsp;of the mobile Internet Traffic in the UK is for Facebook&nbsp;<span style="color: rgb(0, 112, 192); ">imagine what this means for bad customer experiences</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">@</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Generation&nbsp;<span style="color: rgb(0, 112, 192); ">Y</span>&nbsp;and&nbsp;<span style="color: rgb(0, 112, 192); ">Z</span>&nbsp;consider e-mail passe</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">@</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Some universities have&nbsp;<span style="color: red; ">stopped&nbsp;</span>distributing e-mail accounts</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Instead they are distributing:</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="color: rgb(0, 112, 192); font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span><span style="color: rgb(0, 112, 192); ">eReaders</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="color: rgb(0, 112, 192); font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span><span style="color: rgb(0, 112, 192); ">iPads</span></span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="color: rgb(0, 112, 192); font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span><span style="color: rgb(0, 112, 192); ">Tablets</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">What happens in Vegas stays on facebook</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">What happens in Vegas stays on twitter</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">What happens in Vegas stays on&nbsp;<a href="http://renren.com/" style="color: rgb(42, 93, 176); " target="_blank">renren.com</a></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">What happens in Vegas stays on B KOHTAKTE</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">What happens in Vegas stays on flickr</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">What happens in Vegas stays on YouTube</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">YouTube is the 2<sup>nd</sup>&nbsp;largest search engine in the world</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">While you watch this&nbsp;<span style="color: red; ">100+</span>&nbsp;hours of video will be uploaded to YouTube</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">WIKI is an Hawaiin term = Quick</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">WIKIPEDIA has over&nbsp;<span style="color: rgb(0, 112, 192); ">15</span>&nbsp;million articles</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Studies show it&rsquo;s accurate as Encyclopedia Britannica</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span style="color: rgb(0, 112, 192); ">78%</span>&nbsp;of these articles are non-English</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">If you were paid $1 for every article posted on WIKIPEDIA you would earn&nbsp;<span style="color: rgb(0, 112, 192); ">$1,712.32</span>&nbsp;<span style="color: rgb(0, 112, 192); ">PER HOUR</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">There are over&nbsp;<span style="color: rgb(0, 112, 192); ">200,000,000</span>&nbsp;Blogs</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span style="color: red; ">WORD OF MOUTH</span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<span style="color: rgb(0, 112, 192); ">WORLD OF MOUTH</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span style="color: rgb(0, 112, 192); ">25%</span>&nbsp;of search results for the World&rsquo;s&nbsp;<span style="color: rgb(0, 112, 192); ">Top 20</span>&nbsp;largest brands are links to user-generated content</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span style="color: rgb(0, 112, 192); ">34%</span>&nbsp;of bloggers post opinions about products &amp; brands</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Do you like what they are saying about&nbsp;<span style="color: red; ">you</span>r brand?</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span><font size="3"><wbr><span style="font-size: 16px; ">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span><wbr></wbr></wbr></font><span style="font-size: 16px; ">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<span style="color: red; ">better . . .</span></span></p>
<p>	<wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr><wbr></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><br />
		</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Google:</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>People care more about how their social graph ranks products and services than how Google ranks them</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>78% of consumers trust peer recommendations</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>Only 14% trust advertisements</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Only&nbsp;<span style="color: rgb(0, 112, 192); ">18%</span>&nbsp;of traditional TV campaigns generate a positive ROI</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; "><span style="color: rgb(0, 112, 192); ">90%</span>&nbsp;of people skip ads via TiVo/DVR</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Kindle eBooks&nbsp;<span style="color: rgb(0, 112, 192); ">Outsold</span>&nbsp;Paper Books on Christmas</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">24 of the 25 Largest Newspapers are Experiencing Record Declines in Circulation</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Facebook:</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">What&rsquo;s on your mind?</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>60 million status updates happen on Facebook daily</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>We no longer search for the news, the news finds us&hellip;</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>We will no longer search for products and services</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 0pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; "><span style="font-family: Wingdings; ">&sect;<span style="font: normal normal normal 7pt/normal 'Times New Roman'; ">&nbsp;&nbsp;</span></span>they will find us via social media</span></p>
<p style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0.5in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Social Media&nbsp;<span style="color: red; ">isn&rsquo;t</span>&nbsp;a fad, it&rsquo;s a fundamental shift in the way we communicate.</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Successful companies in social media act more like&nbsp;<span style="color: red; ">Dale Carnegie</span>&nbsp;and less like&nbsp;<span style="color: red; ">Mad Men</span></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Listening first, selling second</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">The ROI of Social Media is Your Business Will Still Exist in&nbsp;<span style="color: rgb(0, 112, 192); ">5</span>&nbsp;years</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Still think social media is a fad?</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Welcome to the World of Socialnomics?</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Are You Ready?</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Source Data Listed Here:&nbsp;<a href="http://www.socialnomics.com/" style="color: rgb(42, 93, 176); " target="_blank"><font color="#0000ff">http://www.socialnomics.com</font></a></span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">In Association with:</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">HULT International Business School</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">GET PLUGGED INTO THE WORLD</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Music:&nbsp;&nbsp;&ldquo;Right Here, Right Now&rdquo; by Fat Boy Slim (1999)</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Inspiration:&nbsp;&nbsp;Karl Fisch and Scott McLeod | Enjoy their &ldquo;Did You Know&rdquo; video</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Edited by:&nbsp;&nbsp;Evan Kutsko</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">Contact:&nbsp;&nbsp;@equalman</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">&nbsp;</span></p>
<p class="MsoNormal" style="margin-top: 0in; margin-right: 0in; margin-bottom: 10pt; margin-left: 0in; line-height: normal; "><span style="font-size: 16px; ">an @equalman production</span></p>
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		<title>What’s your social media ROI? [VIDEO]</title>
		<link>http://medialeaders.tv/what%e2%80%99s-your-social-media-roi-video/</link>
		<comments>http://medialeaders.tv/what%e2%80%99s-your-social-media-roi-video/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 16:06:25 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/2009/12/02/what%e2%80%99s-your-social-media-roi-video/</guid>
		<description><![CDATA[What is your social media ROI?]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/files/2009/12/socilROI.png" width="240" />
		</p><p>httpv://www.youtube.com/watch?v=ypmfs3z8esI</p>
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		<slash:comments>0</slash:comments>
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		<title>Nineteen Blogs You Should Bookmark Right Now</title>
		<link>http://medialeaders.tv/19-blogs-you-should-bookmark-right-now/</link>
		<comments>http://medialeaders.tv/19-blogs-you-should-bookmark-right-now/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 05:59:23 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/?p=819</guid>
		<description><![CDATA[Inc scoured the Web and came up with a list of the smartest business bloggers. Their advice just might help you run a better company.]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/files/2009/12/900936291.jpg" width="240" />
		</p><p>By <a href="http://www.inc.com/author/max-chafkin">Max Chafkin</a> | 	<span>Nov 1, 2009</span></p>
<p>We scoured the Web and came up with a list of the smartest business bloggers. Their advice just might help you run a better company.</p>
<p>There are more than 130 million blogs on the World Wide Web today, and 1.5 million more are created each week, according to the blog tracking service <a title="Technorati Inc." href="http://www.inc.com/topic/Technorati+Inc.">Technorati</a>. It is unknown how many of these are tainted by shameless self-promotion, mindless ranting, and other nonsense &#8212; but you can bet the figure is extremely high. So <em>Inc.</em>scoured the Internet, tabbed through <a title="Twitter Inc." href="http://www.inc.com/topic/Twitter+Inc.">Twitter</a>, and asked the smartest people we know to help us come up with a list of bloggers who, if you pay attention, can help reshape your perspective. Here&#8217;s what we found.</p>
<ul style="font-size: 15px;line-height: 22px">
<li><strong><a title="Ethan Zuckerman" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-ethan-zuckerman.html" target="_new">Ethan Zuckerman</a> <span style="font-weight: normal">A senior researcher at <a title="Harvard University" href="http://www.inc.com/topic/Harvard+University">Harvard</a>&#8216;s <a title="Berkman Center" href="http://www.inc.com/topic/Berkman+Center">Berkman Center</a>, he&#8217;s also the blogger with the best wordlview<strong>.</strong></span></strong></li>
<li><strong><a title="Penelope Trunk" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-penelope-trunk.html" target="_new">Penelope Trunk</a><span style="font-weight: normal">The Brazen Careerist is the voice of the new guard.</span></strong></li>
<li><strong><a title="Guy Kawasaki" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-guy-kawasaki.html" target="_new">Guy Kawasaki</a> <span style="font-weight: normal">The ubiquitous <a title="Garage Ventures" href="http://www.inc.com/topic/Garage+Ventures">Garage Ventures</a> founder is also the Web&#8217;s ultimate realist.</span></strong></li>
<li><strong><a title="Jason Fried" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-jason-fried.html" target="_new">Jason Fried</a> <span style="font-weight: normal">This <a title="Chicago" href="http://www.inc.com/topic/Chicago">Chicago</a> software entrepreneur offers the most interesting rants and raves.</span></strong></li>
<li><strong><a title="Mark Cuban" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-mark-cuban.html" target="_new">Mark Cuban</a> <span style="font-weight: normal">The bigmouth you gotta love.</span></strong></li>
<li><strong><a title="Matt Mullenweg" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-matt-mullenweg.html" target="_new">Matt Mullenweg</a> <span style="font-weight: normal">The blogger&#8217;s blogger.</span></strong></li>
<li><strong><a title="Charlene Li" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-charlene-li.html" target="_new">Charlene Li</a> <span style="font-weight: normal">The wonk you gotta love.</span></strong></li>
<li><strong><a title="Howard Lindzon" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-howard-lindzon.html" target="_new">Howard Lindzon</a> <span style="font-weight: normal">The CEO of StockTwits is also the best antidote there is to <a title="CNBC Inc." href="http://www.inc.com/topic/CNBC+Inc.">CNBC</a>.</span></strong></li>
<li><strong><a title="Jason Calacanis" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-jason-calacanis.html" target="_new">Jason Calacanis</a> <span style="font-weight: normal">The guide for tough times.</span></strong></li>
<li><strong><a title="Tim Ferriss" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-tim-ferriss.html" target="_new">Tim Ferriss</a> <span style="font-weight: normal">Want to work less and accomplish more? This productivity guru can help.</span></strong></li>
<li><strong><a title="Rashmi Sinha" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-rashmi-sinha.html" target="_new">Rashmi Sinha</a> <span style="font-weight: normal">The founder and CEO of SlideShare offers a view from the weeds.</span></strong></li>
<li><strong><a title="Paul Graham" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-paul-graham.html" target="_new">Paul Graham</a> <span style="font-weight: normal"><a title="Y Combinator LLC" href="http://www.inc.com/topic/Y+Combinator+LLC">Y Combinator</a>&#8216;s founder on the view from on high.</span></strong></li>
<li><strong><a title="Seth Godin" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-seth-godin.html" target="_new">Seth Godin</a> <span style="font-weight: normal">The master of pithiness.</span></strong></li>
<li><strong><a title="Fred Wilson" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-fred-wilson.html" target="_new">Fred Wilson</a> <span style="font-weight: normal">A venture capitalist on the art of the deal.</span></strong></li>
<li><strong><a title="Tim O'Reilly" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-tim-oreilly.html" target="_new">Tim O&#8217;Reilly</a> <span style="font-weight: normal">The founder of <a title="O'Reilly Media Inc." href="http://www.inc.com/topic/O'Reilly+Media+Inc.">O&#8217;Reilly Media</a> offers the best glimpse of the future.</span></strong></li>
<li><strong><a title="Michael Arrington" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-michael-arrington.html" target="_new">Michael Arrington</a> <span style="font-weight: normal"><a title="TechCrunch.com" href="http://www.inc.com/topic/TechCrunch.com">TechCrunch</a>&#8216;s founder offers the clearest view of the mood in <a title="Silicon Valley" href="http://www.inc.com/topic/Silicon+Valley">Silicon Valley</a>.</span></strong></li>
<li><strong><a title="Dave Winer" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-dave-winer.html" target="_new">Dave Winer</a> <span style="font-weight: normal">An entrepreneur who is also the voice of experience.</span></strong></li>
<li><strong><a title="Anonymous Banker" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-anonymous-banker.html" target="_new">Anonymous Banker</a> <span style="font-weight: normal">In the realm of business, the Web&#8217;s most shameless agitator.</span></strong></li>
<li><strong><a title="Craig Newmark" href="http://www.inc.com/magazine/20091101/19-blogs-you-should-bookmark-right-now-craig-newmark.html" target="_new">Craig Newmark</a> <span style="font-weight: normal">The founder of <a title="Craigslist Inc." href="http://www.inc.com/topic/Craigslist+Inc.">Craigslist</a> consistently presents the most unconventional views about business and technology.</span></strong></li>
</ul>
<p><span><br />
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		<title>Top Word of 2009 is Twitter</title>
		<link>http://medialeaders.tv/top-word-of-2009-is-twitter/</link>
		<comments>http://medialeaders.tv/top-word-of-2009-is-twitter/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 05:50:13 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/?p=814</guid>
		<description><![CDATA[Top Words of 2009 are Twitter, followed by Obama, H1N1, Stimulus, and Vampire. "King of Pop" is Top Phrase; "Obama" is the Top Name.]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/files/2009/12/twitter.jpg" width="240" />
		</p><p>Top Words of 2009 are Twitter, followed by Obama, H1N1, Stimulus, and Vampire. &#8220;King of Pop&#8221; is Top Phrase; &#8220;Obama&#8221; is the Top Name.</p>
<p>(Media-Newswire.com) &#8211; Austin, TX November 30, 2009 – The Global Language Monitor has announced that Twitter is the Top Word of 2009 in its annual global survey of the English language.  Twittered was followed by Obama, H1N1, Stimulus, and Vampire. The near-ubiquitous suffix, 2.0, was No. 6, with Deficit, Hadron the object of study of CERN’s new atom smasher, Healthcare, and Transparency rounded out the Top 10.</p>
<p>“In a year dominated by world-shaking political events, a pandemic, the after effects of a financial tsunami and the death of a revered pop icon, the word Twitter stands above all the other words.  Twitter represents a new form of social interaction, where all communication is reduced to 140 characters,” said Paul JJ Payack, President of The Global Language Monitor.  “Being limited to strict formats did wonders for the sonnet and haiku.  One wonders where this highly impractical word-limit will lead as the future unfolds.”</p>
<p>The Top Words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.</p>
<p>The Top Words of 2009</p>
<p>Phrase            Comments</p>
<p>1.  Twitter — The ability to encapsulate human thought in 140 characters</p>
<p>2.  Obama — The word stem transforms into scores of new words like ObamaCare</p>
<p>3.  H1N1 — The formal ( and politically correct ) name for Swine Flu</p>
<p>4.  Stimulus — The $800 billion aid package meant to help mend the US economy</p>
<p>5.  Vampire — Vampires are very much en vogue, now the symbol of unrequited love</p>
<p>6.  2.0 — The 2.0 suffix is attached to the next generation of everything</p>
<p>7.  Deficit — Lessons from history are dire warnings here</p>
<p>8.  Hadron — Ephemeral particles subject to collision in the Large Hadron Collider</p>
<p>9.  Healthcare — The direction of which is the subject of intense debate in the US</p>
<p>10.  Transparency — Elusive goal for which many 21st c. governments are striving</p>
<p>11.  Outrage — In response to large bonuses handed out to ‘bailed-out’ companies</p>
<p>12.  Bonus — The incentive pay packages that came to symbolize greed and excess</p>
<p>13.  Unemployed — And underemployed amount to close to 20% of US workforce</p>
<p>14.  Foreclosure — Forced eviction for not keeping up with the mortgage payments</p>
<p>15.  Cartel — In Mexico, at the center of the battle over drug trafficking</p>
<p>The Top Phrases of 2009</p>
<p>Phrase/Comments</p>
<p>1.  King of Pop –Elvis was ‘The King;’ MJ had to settle for ‘King of Pop’</p>
<p>2.  Obama-mania — One of the scores of words from the Obama-word stem</p>
<p>3.  Climate Change — Considered politically neutral compared to global warming</p>
<p>4.  Swine Flu — Popular name for the illness caused by the H1N1 virus</p>
<p>5.  Too Large to Fail — Institutions that are deemed necessary for financial stability</p>
<p>6.  Cloud Computing — Using the Internet for a variety of computer services</p>
<p>7.  Public Option — The ability to buy health insurance from a government entity</p>
<p>8.  Jai Ho! — A Hindi shout of joy or accomplishment</p>
<p>9.  Mayan Calendar — Consists of various ‘cycles,’ one of which ends on 12/21/2012</p>
<p>10.  God Particle — The hadron, believed to hold the secrets of the Big Bang</p>
<p>The Top Names of 2009</p>
<p>Name/Comments</p>
<p>1.  Barack Obama — It was Obama’s year, though MJ nearly eclipsed in the end</p>
<p>2.  Michael Jackson — Eclipses Obama on internet though lags in traditional media</p>
<p>3.  Mobama — Mrs. Obama, sometimes as a fashion Icon</p>
<p>4.  Large Hadron Collider — The Trillion dollar ‘aton smasher’ buried outside Geneva</p>
<p>5.  Neda Agha Sultan — Iranian woman killed in the post-election demonstrations</p>
<p>6.  Nancy Pelosi –The Democratic Speaker of the US House</p>
<p>7.  M.  Ahmadinejad — The president of Iran, once again</p>
<p>8.  Hamid Karzai — The winner of Afghanistan’s disputed election</p>
<p>9.  Rahm Emmanuel — Bringing ‘Chicago-style politics’ to the Administration</p>
<p>10.  Sonia Sotomayor — The first Hispanic woman on the US Supreme Court</p>
<p>The analysis was completed in late November using GLM’s Predictive Quantities Indicator ( PQI ), the proprietary algorithm that tracks words and phrases in the media and on the Internet, now including blogs and social media. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, momentum and velocity.</p>
<p>The Top Words of the Decade were Global Warming, 9/11, and Obama outdistance Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed.  “Climate Change” was top phrase; “Heroes” was top name.</p>
<p>About the Global Language Monitor</p>
<p>Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.</p>
<p>English has become the first truly global language with some 1.53 billion speakers as a first, second or auxiliary language.</p>
<p>Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting ( Citadel Press, New York, 2009 ).</p>
<p>The current estimate for the number of words in the English Language stands at 1,002,116.</p>
<p>For more information, call 1.925.367.7557, send email to info@LanguageMonitor.com, or visit www.LanguageMonitor.com.</p>
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		<title>Five Web Tools to Help You Communicate</title>
		<link>http://medialeaders.tv/five-web-tools-to-help-you-communicate/</link>
		<comments>http://medialeaders.tv/five-web-tools-to-help-you-communicate/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 02:32:42 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>
		<category><![CDATA[skype]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/?p=515</guid>
		<description><![CDATA[Whether you’re a part-time freelancer with just a couple clients, or a swamped buyer with a large staff of contractors working on multiple projects, these five communications keepers should be close at hand.]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/files/2009/11/handshake3.jpg" width="240" />
		</p><p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial">In case you haven’t noticed, there are approximately 3 billion different ways in which friends, relatives, clients, freelancers, employers, and anyone else riding the World Wide Web can communicate. Okay, so maybe I can’t back that number up, but the point is, there are enough communications-based software suites, stand-alone programs, freeware downloads, payware applications, and other nifty add-ons to help ensure that even your mother-in-law can stay in the loop. Some of these applications are basic chat programs, while others offer everything from video conferencing, online document sharing, and even real-time brainstorming and document editing in virtual online meetings. Whether you’re a part-time freelancer with just a couple clients, or a swamped buyer with a large staff of contractors working on multiple projects, these five communications keepers should be close at hand.</p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial"><a href="http://www.skype.com/" target="_blank"><strong>Skype</strong></a></p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial"><strong><a href="http://www.skype.com/" target="_blank"><img style="text-decoration: none;background-color: #eaeaea;padding: 5px;border: initial none initial" src="http://www.odesk.com/blog/wp-content/uploads/2009/09/skype.jpg" alt="skype" width="250" height="183" /></a><br />
</strong></p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial">Skype offers users high-quality voice and/or video chat to any other Skype user in the world, free of charge. Let me put that another way: <em>Free international voice/video conversations in a professional, high quality application</em>. The only fees associated with Skype are for calls made to traditional land lines or cell phones, but then again, isn’t that what a normal telephone is for? Skype is one of the most popular online communications tools, and it should be a staple for anyone who makes a living through the internet.</p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial"><a href="http://www.eyejot.com/" target="_blank"><strong>Eyejot</strong></a></p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial"><strong><a href="http://www.eyejot.com/" target="_blank"><img style="text-decoration: none;background-color: #eaeaea;padding: 5px;border: initial none initial" src="http://www.odesk.com/blog/wp-content/uploads/2009/09/eyejot.jpg" alt="eyejot" width="250" height="179" /></a><br />
</strong></p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial">Eyejot is the exact opposite of text-messaging, in that it uses a web interface to send and receive video messages through email. Eyejot is convenient in that it requires no special install or client, it works with just about any web browser, it’s free to download and use, and the video emails can be sent to any valid email address. In an era where people fanatically send text messages over a phone, sending video messages in an email seems deliciously ironic.</p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial"><a href="http://www.digsby.com/" target="_blank"><strong>Digsby</strong></a></p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial"><strong><a href="http://www.digsby.com/" target="_blank"><img style="text-decoration: none;background-color: #eaeaea;padding: 5px;border: initial none initial" src="http://www.odesk.com/blog/wp-content/uploads/2009/09/digsby.jpg" alt="digsby" width="250" height="176" /></a><br />
</strong></p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial">Digsby is ideal for social networking aficionados seeking a single interface to manage communications across multiple platforms, including personal email accounts, social networking sites such as Facebook, and popular chat programs like Yahoo Messenger, all with a single login. Users can also respond to individual sites through Digsby, or issue a general posting to all sites under the Digsby umbrella.  And since Digsby is free to use, it could be the most convenient piece of communications software you never had to buy.</p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial"><a href="http://aimpro.premiumservices.aol.com/" target="_blank"><strong>AIM Pro</strong></a></p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial"><strong><a href="http://aimpro.premiumservices.aol.com/" target="_blank"><img style="text-decoration: none;background-color: #eaeaea;padding: 5px;border: initial none initial" src="http://www.odesk.com/blog/wp-content/uploads/2009/09/aimpro.jpg" alt="aimpro" width="250" height="213" /></a><br />
</strong></p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial">AOL’s dressed-up, free-to-use, Instant Messenger professional edition offers some impressive resources for online communications, including video conferencing, integration with Microsoft Outlook, encrypted communications, and when partnered with WebEx (see below), secure online file sharing.</p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial"><a href="http://www.webex.com/" target="_blank"><strong>WebEx</strong></a></p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial"><strong><a href="http://www.webex.com/" target="_blank"><img style="text-decoration: none;background-color: #eaeaea;padding: 5px;border: initial none initial" src="http://www.odesk.com/blog/wp-content/uploads/2009/09/webex.jpg" alt="webex" width="250" height="226" /></a><br />
</strong></p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial">Cisco’s WebEx is the only item on this list that actually costs money to use, but it’s also arguably the best web-based meeting software available. It features a relatively simple interface that allows users to set up virtual meetings complete with voice chat and video conferencing, secure connections, file hosting, desktop sharing, and real-time file corrections for anyone participating in the meeting. If your workweek consists of daily brainstorming sessions or regular project updates, shelling out $59 per month for WebEx isn’t such a bad deal.</p>
<p style="margin-top: 0px;margin-right: 0px;margin-bottom: 1.5em;margin-left: 0px;font-weight: inherit;font-style: inherit;font-size: 12px;font-family: inherit;vertical-align: baseline;text-align: left;padding: 0px;border: 0px initial initial">These are but a few of the tools available to both buyers and providers in the quest to keep the lines of communication open. <em>Have you any other offerings to add? Tell us about the must-have communications suites you use to keep in touch with your associates!</em></p>
]]></content:encoded>
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		<title>Is Social Media A Fad? [VIDEO]</title>
		<link>http://medialeaders.tv/is-social-media-a-fad-video/</link>
		<comments>http://medialeaders.tv/is-social-media-a-fad-video/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 23:35:02 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/?p=386</guid>
		<description><![CDATA[httpv://www.youtube.com/watch?v=sIFYPQjYhv8]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/files/2009/11/SocialMediaAFad.jpg" width="240" />
		</p><p>httpv://www.youtube.com/watch?v=sIFYPQjYhv8</p>
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		<item>
		<title>Looking for a job? Try LinkedIn or Twitter</title>
		<link>http://medialeaders.tv/looking-for-a-job/</link>
		<comments>http://medialeaders.tv/looking-for-a-job/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:10:58 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Tech-Media]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/?p=360</guid>
		<description><![CDATA[Since the start of the recession in December 2007, about 6.7 million workers have been laid off according to latest statistics -- at a time the popularity of social networking sites such as Facebook, LinkedIn and Twitter have exploded, drawing millions of users per day.]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/files/2010/03/93228676.jpg" width="240" />
		</p><h2><span style="font-family: verdana, helvetica, sans; font-weight: normal; font-size: 13px;">By <a href="http://blogs.reuters.com/search/journalist.php?edition=us&amp;n=Sue.Zeidler">Sue Zeidler</a></span></h2>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">LOS ANGELES (Reuters) &#8211; Job-seeking in this 21st century recession may just have gone viral and mobile.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">Since the start of the recession in December 2007, about 6.7 million workers have been laid off according to latest statistics &#8212; at a time the popularity of social networking sites such as Facebook, LinkedIn and Twitter have exploded, drawing millions of users per day.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;"><img class="aligncenter size-medium wp-image-367" src="http://medialeaders.tv/files/2009/09/727971481-300x199.jpg" alt="72797148" width="300" height="199" /></p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">As these sites continue to alter social and cultural landscapes, they are also transforming the job search process, enabling more and more people to connect with potential employers, promote their own skills, set up support groups and search for job leads and contacts.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">&#8220;Mobile technology and social networking has shifted the whole job search paradigm,&#8221; said Susan Joyce, editor of Job-Hunt.Org, a site offering online job search tips. &#8220;You don&#8217;t need to stay glued to your phone or computer at home anymore.&#8221;</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">With mobile devices playing a bigger role in the social networking phenomenon, any job hopeful with a Web-connected or smartphone can now compose resumes, view job listings and contact prospective employers on the go.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">Joyce suggests creating a resume through popular networking site LinkedIn &#8212; a business networking site that lets users create a profile, list skills, work history, employment goals and contact details &#8212; is among the more secure ways to compile a resume online.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">It can be done via Research in Motion Ltd&#8217;s Blackberry device or Apple Inc&#8217;s iPhone, she added.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;"><img class="aligncenter size-medium wp-image-362" src="http://medialeaders.tv/files/2009/09/linkedin-page-300x179.png" alt="linkedin-page" width="300" height="179" /></p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">&#8220;The LinkedIn Profile is really the resume of the future,&#8221; Joyce said. &#8220;The &#8216;resume&#8217; on LinkedIn is really the standard LinkedIn Profile, but it&#8217;s very popular with recruiters looking for good candidates.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">&#8220;You could build your whole LinkedIn presence from any Web-enabled phone.&#8221;</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">There are any number of job-search applications &#8212; downloadable programs for your phone &#8212; available for the iPhone, for instance, including one piloted by recruitment consultancy Harvey Nash. Others pool information on jobs in travel and in education, among other sectors.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">GETTING CREATIVE</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">With jobs still scarce, many hopefuls are getting creative about getting noticed. Many have begun using Twitter &#8212; a microblogging service that allows users to send 140-character messages at a time &#8212; to get the word out.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">A career is unlikely to be launched on Twitter alone, but candidates are increasingly &#8220;tweeting&#8221; or posting messages to outline their skills, experiences and career goals. They are pasting links to their resumes on the micro-blogging service.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">People can also use Twitter to follow recruiters or companies of interest and learn of networking events.</p>
<p><img class="aligncenter size-medium wp-image-361" src="http://medialeaders.tv/files/2009/09/twitter-screen-300x165.png" alt="twitter-screen" width="300" height="165" /></p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">Job seekers have gotten job leads and tips on networking events that they otherwise would have missed, had it not been for their Twitter or Facebook account.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">&#8220;It&#8217;s really helped in these hard times. You have a much easier time finding job and networking events. And every time I go to one of these events, I add at least one connection,&#8221; said Nilo Sarraf, who was laid off from Yahoo Inc recently and formed a Silicon Valley online networking group called Layoffs Cafe at www.meetup.com/Layoffs-cafe/.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">Layoffs Cafe is one of several online support groups that have sprung up during the downturn, tipping off job seekers where physical networking events are taking place.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">Chris Hutchins, a former management and business strategy consultant in Silicon Valley, launched LaidOffCamp as the online component to offline events.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">&#8220;We focus on organizing events for people who are unemployed,&#8221; said Hutchins, noting there have been about 11 &#8220;LaidOff Camps&#8221; set up around the country, drawing anywhere from 100 to 600 participants who attend panels on topics such as how to live on a budget, how to develop a personal brand and how to find a job in the current market.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">&#8220;We spent no dollars on marketing. If it weren&#8217;t for social media and blogs, Laidoff Camp wouldn&#8217;t exist,&#8221; he said.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">While candidates these days are taking advantage of to easily access job information, one of the downsides, according to job seekers and employment experts, is managing the data.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">&#8220;It can be overwhelming. It&#8217;s hard to weed out all the information and manage your time,&#8221; said Sarraf.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">Privacy issues and falling prey to the many recruiting, work-at-home, make-a-million and resume creation software scams are also risks for the unwary.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">&#8220;When someone is job hunting, they need to be careful. I know a lot of people who have been hurt by bogus resume companies. People tend to think if its online, its legitimate and when you&#8217;re doing a resume, people are being asked to provide a lot of personal information, such as where you live and your social security number,&#8221; she added.</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">(Reporting by Sue Zeidler; editing by Edwin Chan and Andre Grenon)</p>
<p style="font-family: verdana, helvetica, sans; margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding: 0px;">
<h2 style="font-size: 1.5em;">SPECIAL UPDATE: Check out our event called: <a href="http://medialeaders.tv/2009/09/09/resume-workshop/">&#8220;How to ace your interview&#8221; on October 10th in Los Angeles</a></h2>
]]></content:encoded>
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		<title>How to Stay Organized With Google Calendar</title>
		<link>http://medialeaders.tv/how-to-stay-organized-with-google-calendar/</link>
		<comments>http://medialeaders.tv/how-to-stay-organized-with-google-calendar/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 16:41:58 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>
		<category><![CDATA[google calendar]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/?p=284</guid>
		<description><![CDATA[Scheduling got you down? Or maybe you're just overbooked? Here's a quick overview of what you'll need to know to get started with Google Calendar.]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/files/2010/06/calendar.jpg" width="240" />
		</p><div>
<h2>Getting started guide</h2>
<p><a href="window.print();">Print</a></div>
<div id="article-content-div"><!-- .gsgcalsection {margin: 5em 0; clear:both;} h3 {margin-top:2em 0;} h4 {margin:2em 0} --></p>
<div><a name="top"></a>Scheduling got you down? Or maybe you&#8217;re just overbooked? Here&#8217;s a quick overview of what you&#8217;ll need to know to get started with Google Calendar.</p>
<ul>
<li><a href="http://www.google.com/support/calendar/bin/answer.py?answer=97699#GetOrganized">Get organized</a></li>
<li><a href="http://www.google.com/support/calendar/bin/answer.py?answer=97699#Collaborate">Collaborate with others</a></li>
<li><a href="http://www.google.com/support/calendar/bin/answer.py?answer=97699#StayConnected">Stay connected wherever you are</a></li>
<li><a href="http://www.google.com/support/calendar/bin/answer.py?answer=97699#Privacy">Privacy</a></li>
<li><a href="http://www.google.com/support/calendar/bin/answer.py?answer=97699#Resources">Additional resources</a></li>
</ul>
<p><em>Quick tip:</em> If you&#8217;re transitioning from another calendar application, read our instructions on <a href="http://www.google.com/support/calendar/bin/answer.py?hl=en-ie&amp;answer=83126">importing your existing events to Google Calendar</a>, or enabling <a href="http://google.com/support/contactsync/">Google Calendar Sync</a> with Microsoft Outlook Calendar.</p>
<h3>Get organized<a name="GetOrganized"></a></h3>
<p>Once you&#8217;ve signed in to your new account, you&#8217;re ready to start filling in the white space. If you want to just use one primary calendar, you&#8217;ll probably want to dive right in to adding events.</p>
<h4>Add events</h4>
<p><img style="float: left;padding-right: 2em" src="http://www.google.com/help/hc/images/calendar_97699a_en.gif" alt="Create event link" width="174" height="124" /></p>
<ol>
<li>Click the <strong>Create Event</strong> link on the upper-left of Google Calendar.</li>
<li>Fill in the date, starting time, end time, location, and description of your event. If you&#8217;re using multiple calendars, you can also select which calendar this event should be on from the Calendar drop-down menu.</li>
<li>If you&#8217;d like to be reminded of your event, set your desired notification setting. You can be notified by email, text message, or a pop-up message on your computer (though this one only works if Google Calendar is currently open on your computer).</li>
<li>Click <strong>Save</strong>.</li>
</ol>
<p><img style="float: right;padding-left: 2em" src="http://www.google.com/help/hc/images/calendar_97699b_en.gif" alt="Create event window" width="305" height="223" />There are also a few other ways you can create events:</p>
<ul>
<li> The <a href="http://www.google.com/support/calendar/bin/answer.py?answer=36604">Quick Add</a> feature allows you to enter the most basic event details, and   interprets how to display your event with minimal fuss on your part.</li>
<li>You can also create an event by clicking the appropriate time slot in the calendar itself (drag your mouse to alter the length of the event). After entering the event title, you can click <strong>Create Event</strong> if you&#8217;re all done, or <strong>edit event details</strong> if you want to add more info.</li>
</ul>
<h4>Add calendars</h4>
<p>If you&#8217;ve got a few lives you&#8217;re trying to balance, you can create additional calendars to stay organized.</p>
<p><img style="float: left;padding-right: 2em" src="http://www.google.com/help/hc/images/calendar_97699i_en.gif" alt="Click add" width="179" height="212" /></p>
<ol>
<li>Click the <strong>Add</strong> button on the left of your main calendar page.</li>
<li>Select <strong>Create a new calendar</strong> from the menu.</li>
<li>Enter all the relevant information on the Calendar Details page. Give your calendar a name, description, time zone, and add the email address of anybody you&#8217;d like to share it with. (There&#8217;s more on <a href="http://www.google.com/support/calendar/bin/answer.py?answer=97699#Sharing">sharing calendars</a> later on in this guide.)</li>
<li>Click <strong>Create Calendar</strong>.</li>
</ol>
<p>If you think you&#8217;re going to be working with a few calendars, it&#8217;s helpful to assign colors to distinguish your calendars from one another. To do this, click the down-arrow next to the appropriate calendar&#8217;s name in the calendar list on the left and select a color from the menu that appears.</p>
<h3>Collaborate with others<a name="Collaborate"></a></h3>
<p>While Google Calendar can help you keep track of where you need to be at any given minute, it&#8217;s also a great tool for collaborating with your friends and family. Here are a few ways Calendar can help you manage your social life.</p>
<h4>Share your calendar</h4>
<p>You&#8217;ll be the best judge of if and how you&#8217;d like to share your calendar information with others. But just to get your ideas going, here are a few examples of how you can use the &#8216;Share with specific people&#8217; feature of your calendar:</p>
<p><img style="float: right;padding-left: 2em" src="http://www.google.com/help/hc/images/calendar_97699f_en.gif" alt="Share this calendar" width="181" height="220" /></p>
<ul>
<li><strong>See only free/busy (hide details)</strong>: You have a calendar for your small business and want your clients to see when you&#8217;re free, but don&#8217;t want them to see all your appointment details.</li>
<li><strong>See all event details</strong>: You manage a softball team and want everyone to see when your games are. You can share your &#8216;Softball&#8217; calendar with them, but nobody will be able to change any of the event details and accidentally cause you to forfeit a game.</li>
<li><strong>Make changes to events</strong>: You&#8217;re sharing a &#8216;Hawaiian Vacation&#8217; calendar with your travel-mate and want to help each other plan your tropical itinerary.</li>
<li><strong>Make changes AND manage sharing</strong>: You&#8217;re sharing a calendar with coworkers, who may in turn want to share it with their individual managers or teammates.</li>
</ul>
<p>If one of these options sounds like a good fit, follow these instructions to share your calendar:</p>
<ol>
<li>In the calendar list on the left, click the down-arrow next to the appropriate calendar, then select <strong>Share this calendar</strong>.</li>
<li> Enter the email address of the user with whom you want to share your calendar.</li>
<li> From the drop-down menu, select the desired level of permission, then click <strong>Add Person </strong>.</li>
</ol>
<p>Note: Once you click <strong>Add Person</strong>, the person you selected to share the calendar with will receive an email invitation to view your calendar.</p>
<p><img src="http://www.google.com/help/hc/images/calendar_97699g_en.gif" alt="" width="548" height="69" /></p>
<h4>Send invitations</h4>
<p>Invitations let you circulate information about a particular event (without requiring you to share your entire calendar with others). Here&#8217;s how it works:</p>
<p><img style="float: left;padding-right: 2em" src="http://www.google.com/help/hc/images/calendar_97699d_en.gif" alt="Add guests" width="310" height="274" /></p>
<ol>
<li>Click on the event to which you&#8217;d like to invite guests (or, create a new event).</li>
<li>Click the <strong>edit event details</strong> link.</li>
<li>In the Guests box on the right, enter the email addresses of the people you&#8217;re inviting (if you&#8217;re a Gmail user, you can click the <strong>Choose from contacts</strong> link to see your contacts list).</li>
<li>Select the level of control you&#8217;d like your guests to have (e.g. whether they can invite more people to your event, view who else has been invited).</li>
<li>Click <strong>Save</strong>. (Your guests will be able to respond to the event and have the option to leave comments in the event details.)</li>
</ol>
<h4>Public calendars and public events</h4>
<p>By making your calendar public, you&#8217;re sharing your event information with the entire world. To create your own calendar and add it to the Google Calendar search results, follow the instructions <a href="http://www.google.com/support/calendar/bin/answer.py?answer=97699#GetOrganized">above</a> to create a calendar and check the &#8216;Make this calendar public&#8217; box.</p>
<h4>Embed in your website</h4>
<p>You can also embed your public calendar in your website or blog (maybe you have a website for your coffee shop and want to publicize a calendar of upcoming musical performances). Here&#8217;s how:</p>
<ol>
<li>Select the calendar you want to embed from your Calendars list, and click the down-arrow next to it (note that you&#8217;ll have to <a href="http://www.google.com/support/calendar/bin/answer.py?answer=37083">make your calendar public</a> in order to embed it).</li>
<li>Select <strong>Calendar settings</strong>.</li>
<li>In the &#8216;Embed This Calendar&#8217; section, copy the iframe code displayed in the white box (pictured below).</li>
<li>Paste this code into your website to embed your calendar.</li>
</ol>
<p><img src="http://www.google.com/help/hc/images/calendar_97699e_en.gif" alt="embed calendar" width="546" height="130" />Anyone who views your website will be able to see the events on your calendar, so make sure you don&#8217;t embed calendars that contain any information you don&#8217;t feel like sharing with everyone.</p>
<h3>Stay connected wherever you are<a name="StayConnected"></a></h3>
<p>Hopefully, some of your scheduled events will have you doing activities away from your computer. Don&#8217;t worry; you can access Google Calendar on your mobile device. Just enter http://www.google.com/calendar in your phone&#8217;s web browser to sign in. You&#8217;ll be able to view your agenda, add events, and invite others (at this time, you can&#8217;t edit or delete existing events from your mobile device).</p>
<p>You can also stay connected via your mobile device by setting up SMS reminders for your events. With this feature enabled, we&#8217;ll send you a text message (you have control over how far in advance) with the name, time, and location of your event.</p>
<p>Visit <a href="http://www.google.com/support/calendar/bin/topic.py?topic=15309">SMS for Google Calendar</a>.</p>
<h3>Privacy<a name="Privacy"></a></h3>
<p>We recognize the importance of protecting the privacy and security of your information in Google Calendar. To make sure you&#8217;re covered, we recommend reading up on <a href="http://www.google.com/support/calendar/bin/topic.py?topic=15272">these privacy articles</a>. Please be assured that none of your calendar information will be shared with anyone unless you decide it should be.</p>
<h3>Additional Resources<a name="Resources"></a></h3>
<p>Now that you have the tools to get started, keep in mind that there&#8217;s plenty of information available to assist you as you continue to navigate through Google Calendar. We encourage you to discover more features in our <a href="http://www.google.com/support/calendar/">Help Center</a> or discuss Google Calendar with our community of users in the <a href="http://groups.google.com/group/Google-Calendar-Help">Google Calendar Help Group</a>.</div>
</div>
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		<title>TC50: Job Seekers Pay LocalBacon To Apply For Jobs (And That Might Just Work)</title>
		<link>http://medialeaders.tv/tc50-job-seekers-pay-localbacon-to-apply-for-jobs-and-that-might-just-work/</link>
		<comments>http://medialeaders.tv/tc50-job-seekers-pay-localbacon-to-apply-for-jobs-and-that-might-just-work/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 07:39:34 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[jobs]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/?p=241</guid>
		<description><![CDATA[by Robin Wauters on September 14, 2009 As an employer, chances are you use sites like Craigslist or Monster.com to try and get the best candidates for vacant spots. If that’s indeed your modus operandi for recruitment, than you’re probably also used to receiving bad or incomplete resumes, applications from totally unqualified persons or just utter [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/files/2009/11/localbacon.png" width="240" />
		</p><p><a href="http://www.techcrunch.com/2009/09/14/tc50-job-seekers-pay-localbacon-to-apply-for-jobs-and-that-might-just-work/">by Robin Wauters on September 14, 2009</a></p>
<p><img style="float: right;margin-top: 0px;margin-right: 0px;margin-bottom: 1em;margin-left: 1em;border: 0px initial initial" src="http://cache0.techcrunch.com/wp-content/uploads/2009/09/localbacon.png" alt="" /></p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px">As an employer, chances are you use sites like Craigslist or Monster.com to try and get the best candidates for vacant spots. If that’s indeed your modus operandi for recruitment, than you’re probably also used to receiving bad or incomplete resumes, applications from totally unqualified persons or just utter spam. <a href="http://www.localbacon.com/">LocalBacon<img src="http://i.ixnp.com/images/v6.7/t.gif" alt="" /></a> thinks it doesn’t have to be that way, and believes the solution to the problem is making job seekers pay to apply for jobs.</p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px">Launching at the <a href="http://techcrunch50.com/">TechCrunch50<img src="http://i.ixnp.com/images/v6.7/t.gif" alt="" /></a> event today, LocalBacon wants to remove the clutter from the inboxes of many a manager or HR professional looking for the right person to put to work while at the same time giving job seekers the opportunity to stand out from the crowd in their quest to land a good position. The way they want to achieve that is by both increasing the quality of applications and decreasing their amount by charging potential candidates $0.99 (or more based on interest/demand) to apply.</p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px">If you think about it, making potential candidates cough up cash – well, virtual currency in the form of credits – for applying is a solid way to weed out the ones that apply just for the sake of applying even if they know they’re not really qualified for the job. It also decreases the chances for employers, who get to post job openings for free, to get sent incomplete or sloppy resumes because applicants would likely make more of an effort having put some money on the line. This in turn means solid candidates have a better shot of getting noticed in the first place.</p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px">Aside from the fairly innovative business model, LocalBacon also offers a pretty amazing lightweight program for employers to keep on top of applications across vacancies and applicants for managing their profiles and resumes. LocalBacon uses a standardized listing format and application process that is aimed to reduce the amount of time it takes for job seekers to search and apply for openings. Job seekers also receive specific contact information about the hiring manager, real-time updates about the status of their application and timely concise feedback regarding their application.</p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px"><strong>Expert panel Q&amp;A:</strong></p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px">Q – Roelof Botha: I like the idea of turning the job board concept upside down. No one seems to be satisfied about it. Think about clever ways to extract more value. I really like it though.</p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px">Q – MM: I want to complement the app, but I have a question about the social component. How are you going to work social behavior into the service?</p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px">A: Facebook is a potential way to go, and we’re thinking more about referrals.</p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px">Q – Tony Hsieh: It doesn’t seem to fit with Zappos to have job seekers pay for applying?</p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px">A: Certain cultures might conflict what the job seekers paying. But remember they wouldn’t</p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px">Q – Paul Graham: Is the chronological listing of incoming applications scalable?</p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px">A: We’re in early stage right now, so we’re thinking of ways to add more features for organization for premium users.</p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px">Q – Tony Hsieh: Do you integrate with existing ATS systems?</p>
<p style="line-height: 24px;margin-top: 1em;margin-right: 0px;margin-bottom: 1em;margin-left: 0px">A: Yes, we can (with APIs and such).</p>
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		<title>Kijubi launches at TechCrunch50: 6 outdoor activities you wouldn’t expect from a travel site</title>
		<link>http://medialeaders.tv/kijubi-launches-at-techcrunch50-6-outdoor-activities-you-wouldn%e2%80%99t-expect-from-a-travel-site/</link>
		<comments>http://medialeaders.tv/kijubi-launches-at-techcrunch50-6-outdoor-activities-you-wouldn%e2%80%99t-expect-from-a-travel-site/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 19:31:34 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>
		<category><![CDATA[Kijubi]]></category>
		<category><![CDATA[TC50]]></category>
		<category><![CDATA[TechCrunch50]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/?p=220</guid>
		<description><![CDATA[Kijubi launches at TechCrunch50: 6 outdoor activities you wouldn’t expect from a travel site Most travel websites sell you the essential parts to a vacation — how to get there and where to stay once you do. Many also offer destination travel guide information and attractions to visit once you get there — but Kijubi [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/wp-content/woo_uploads/47-kijubi_500.jpg" width="240" />
		</p><h1>Kijubi launches at TechCrunch50: 6 outdoor activities you wouldn’t expect from a travel site</h1>
<p style="text-align: left"><a href="http://travel.latimes.com/daily-deal-blog/wp-content/uploads/2009/09/kijubi_500.jpg"><img src="http://travel.latimes.com/daily-deal-blog/wp-content/uploads/2009/09/kijubi_500.jpg" alt="" width="500" height="400" /></a></p>
<p style="text-align: left">Most travel websites sell you the essential parts to a vacation — how to get there and where to stay once you do. Many also offer destination travel guide information and attractions to visit once you get there — but <a title="Kijubi.com" href="http://kijubi.com/">Kijubi</a> enters the travel Web space with a refreshing angle focused on selling outdoor activities. Originally known as CalActive, the Web effort is being relaunched by its founders <a href="http://www.techcrunch.com/2009/09/11/kijubi-launches-booking-engine-for-local-outdoor-activities/">this week at TechCrunch50</a> in the DemoPit with the new name Kijubi. As in: What “could you be” (say it really fast) doing right now? Lucky for us SoCal travelers, most of the activities archived so far are in California, but they have some activities in Nevada, Maryland and Florida, with plans to fill out Florida, New York and <a title="Travel: Destination Hawaii" href="http://travel.latimes.com/destinations/hawaii">Hawaii</a> within the next six months.</p>
<p style="text-align: left">There are travel activities that you might expect to know about when traveling like discounted tickets to theme parks, whale watching tours, mountain biking tours, hot air balloon rides and even a ropes course in <a title="Travel: Destination Anaheim" href="http://travel.latimes.com/destinations/orange-county/anaheim-and-disneyland">Anaheim</a>. Kijubi also has hundreds of options divided by what you can do on land, air or in the water, including some outlandish things to do on your vacation like:</p>
<p style="text-align: left">&gt; <a title="Historic WWII " href="http://kijubi.com/Details.aspx?detailsID=920">Flying a historic WWII “Kittyhawk”</a> airplane in Sonoma (starting at $949)</p>
<p style="text-align: left">&gt; <a title="Beginner Polo Lessons" href="http://kijubi.com/Results.aspx?Activity=Polo%20Lessons">Polo lessons</a> for beginners in Los Angeles ($150)</p>
<p style="text-align: left">&gt;<a title="Kijubi: Stock Car Racing" href="http://kijubi.com/Results.aspx?Activity=Stock%20Car%20Racing"> Stock car racing</a> 10 laps in a real NASCAR racer in Los Angeles (starting at $249)</p>
<p style="text-align: left">&gt;<a title="Zero Gravity Flights" href="http://kijubi.com/Results.aspx?Activity=Zero%20Gravity%20Flight"> Zero-gravity flights</a> in several California locations ($5,197)</p>
<p style="text-align: left">&gt; <a title="Kijubi: Maserati Quattroporte" href="http://kijubi.com/Details.aspx?detailsID=466">Driving a Maserati Quattroporte</a> in Newport Beach (from $850)</p>
<p style="text-align: left">&gt; <a title="Helicopter Flying Lessons" href="http://kijubi.com/Details.aspx?detailsID=173">Helicopter flying lessons</a> in Long Beach (Starting at $135)</p>
<p style="text-align: left">Even if you don’t see yourself participating in extreme outdoor sports or entertainment opportunities, there are plenty of options to consider for less adventurous travelers in their family, luxury, romantic and kids categories. And at a wide variety of prices too, don’t let the options above scare you off.</p>
<p style="text-align: left">– Jen Leo, Los Angeles Times Travel &amp; Deal blogger</p>
<p style="text-align: left"><em>[Photo: Screenshot of the Kijubi homepage; Courtesy of Kijubi.com]</em></p>
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		<title>iTwin Launches – Very Cool Data Transfer Service</title>
		<link>http://medialeaders.tv/itwin-launches-%e2%80%93-very-cool-data-transfer-service/</link>
		<comments>http://medialeaders.tv/itwin-launches-%e2%80%93-very-cool-data-transfer-service/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 18:23:18 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>
		<category><![CDATA[itwin]]></category>
		<category><![CDATA[TC50]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/?p=186</guid>
		<description><![CDATA[By Alex Wilhelm on September 14, 2009 iTwin today launched its eponymous service, which breaks into two parts, the “Twins,” if you will. You plug it into the first computer, and drag and drop the files that you want to transfer. You then take the other half, and plug it into any other computer in [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/wp-content/woo_uploads/43-itwin.jpg" width="240" />
		</p><p><span>By Alex Wilhelm on September 14, 2009 </span></p>
<div>
<p><img src="http://techgeist.net/files/2009/09/itwin.jpg" alt="itwin" width="252" height="99" /></p>
<p>iTwin today launched its eponymous service, which breaks into two parts, the “Twins,” if you will. You plug it into the first computer, and drag and drop the files that you want to transfer. You then take the other half, and plug it into any other computer in the world with an internet connection. Two twins, one with data on it, the other plugged into a second computer.</p>
<p>You are then shown the files that are on the other half, remotely. iTwin makes remote file access so damn simple, even a humble blogger can make it work. Now, when you want to do it the other way, merely hit switch the device, and it works the other way. Companies with remote employees are going to love this.</p>
<p>I do worry about data protection, but I assume that they are using some form of high level encryption. I am going to buy this, and use it the day that it comes out. And it’s no worries if you lose one of the Twins – you just email them to recover your data and make sure it doesn’t fall into someone else’s grubby hands. Also, you can set a password on the device to prevent unwanted access to your files.</p>
<p>Designed for non technical people, it is a phenomenal device. This company is going to do well. It is just going to cost $19.99. My god, can I ?</p></div>
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		<title>Computer is the new TV, even for sitcoms*</title>
		<link>http://medialeaders.tv/computer-is-the-new-tv-even-for-sitcoms/</link>
		<comments>http://medialeaders.tv/computer-is-the-new-tv-even-for-sitcoms/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 07:28:44 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://medialeaders.tv/?p=88</guid>
		<description><![CDATA[A survey by the nonprofit Conference Board released today shows that nearly a quarter of households in the U.S. now watch television programs online. *That's up from 20% who watched TV shows on the computer last year.]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/wp-content/woo_uploads/33-6a00d8341c630a53ef0120a5598c73970b-500wi.jpg" width="240" />
		</p><p><span style="font-family: Georgia;font-size: 14px;text-align: left"> </span></p>
<div style="margin: 0px 0px 8px;padding: 0px"><a href="http://latimesblogs.latimes.com/technology/2009/09/computer-is-the-.html">September 8, 2009</a> | <span style="color: #8b0412;font-size: 18px"><span> </span>4:26</span><span> </span><span style="color: #8b0412">pm</span></div>
<div style="margin: 0px;padding: 0px;font-size: 14px;line-height: 20px">
<div style="margin: 0px;padding: 0px;height: 1004px">
<div style="margin: 0px 0px 15px;padding: 0px;width: 500px"><img style="border-width: 0px;margin-right: 10px ! important" src="http://latimesblogs.latimes.com/.a/6a00d8341c630a53ef0120a5598c73970b-500wi" alt="Glee" /></p>
<div style="margin: 5px 0px 0px;padding: 0px;font-size: 11px;color: #808080;font-family: Arial,Helvetica,sans-serif">Viewership of TV shows, such as &#8220;Glee,&#8221; online has quadrupled, a new survey shows. Credit: Hulu</div>
</div>
<p style="margin: 10px 0px;padding: 0px;line-height: 20px;text-align: left">If you&#8217;re watching more TV on your computer these days &#8212; and less on an actual TV &#8212; you&#8217;re not alone.</p>
<p style="margin: 10px 0px;padding: 0px;line-height: 20px;text-align: left">A survey by the nonprofit Conference Board released today shows that nearly a quarter of households in the U.S. now watch television programs online. *That&#8217;s up from 20% who watched TV shows on the computer last year.</p>
<p style="margin: 10px 0px;padding: 0px;line-height: 20px;text-align: left">This quarterly Consumer Internet Barometer survey found that news shows are viewed by 43% of online watchers, followed by the 35% who watch sitcoms, comedies and dramas. Then it goes down to 19% who view reality shows and 18% favoring sports (that number might be higher if more live sports events were shown free online).</p>
<p style="margin: 10px 0px;padding: 0px;line-height: 20px;text-align: left">Viewership of the Hulu service &#8212; which offers shows from NBC, ABC, Fox and others &#8212; nearly quadrupled from last year, but that&#8217;s not a big surprise because Hulu didn&#8217;t debut until March 2007.</p>
<p style="margin: 10px 0px;padding: 0px;line-height: 20px;text-align: left">The survey found that 90% of online viewers watch at home. The remaining 10% watch at the office, which is shocking.</p>
<p style="margin: 10px 0px;padding: 0px;line-height: 20px;text-align: left">I&#8217;d write more, but Hulu just added a new clip from &#8220;Glee.&#8221;</p>
<p style="margin: 10px 0px;padding: 0px;line-height: 20px;text-align: left">&#8211; David Colker</p>
</div>
</div>
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		<title>Sprint Redefines ‘Unlimited&#039; Mobile-to-Mobile</title>
		<link>http://medialeaders.tv/sprint-redefines-%e2%80%98unlimited-mobile-to-mobile/</link>
		<comments>http://medialeaders.tv/sprint-redefines-%e2%80%98unlimited-mobile-to-mobile/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 06:30:05 +0000</pubDate>
		<dc:creator>Josh Ochs</dc:creator>
				<category><![CDATA[Tech-Media]]></category>
		<category><![CDATA[cell phone]]></category>

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		<description><![CDATA[Tony Bradley, PC World &#124; Thursday, September 10, 2009 8:03 PM PDT In the ongoing battle to capture mobile service customers, Sprint has just thrown down the gauntlet with a potentially game-changing feature: unlimited mobile-to-mobile calling&#8230;regardless of mobile carrier. You read that right. The concept of unlimited mobile-to-mobile calling is not new. I have unlimited [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://medialeaders.tv/wp-content/woo_uploads/32-sprint_logo.jpg" width="240" />
		</p><p><span style="color: #333333;font-family: arial;font-size: 12px;line-height: 18px;text-align: left"><span style="color: #666666;font-family: arial;font-size: 11px;text-align: left">Tony Bradley, PC World | Thursday, September 10, 2009 8:03 PM PDT<br />
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In the ongoing battle to capture mobile service customers, Sprint has just thrown down the gauntlet with a potentially game-changing feature: unlimited mobile-to-mobile calling&#8230;regardless of mobile carrier.</span></p>
<p>You read that right. The concept of unlimited mobile-to-mobile calling is not new. I have unlimited mobile-to-mobile calling and unlimited night and weekend calling in addition to the minutes in my AT&amp;T Family Talk plan. But, my mobile-to-mobile only includes calling other AT&amp;T mobile numbers. Sprint is opening the floodgate and allowing customers to make unlimited mobile-to-mobile calls domestically even if the recipient is using AT&amp;T, or<a href="http://www.pcworld.com/businesscenter/article/170282/verizon_lte_4g_network_set_to_turbocharge_mobile_devices.html">Verizon</a>, or<span> </span><a href="http://www.pcworld.com/article/171783/motorola_and_tmobile_hope_to_rebound_together_with_cliq.html">T-Mobile</a>, or any other domestic carrier.</p>
<p>There are a couple smaller mobile service providers,<span> </span><a href="http://www.pcworld.com/article/168867/virgin_mobile_3g_mobile_broadband_zero_contract.html">such as Virgin Mobile</a>(which Sprint agreed to purchase earlier this year) and Boost, offering completely unlimited calling without a contract for about $50 a month. Those plans are completely unlimited regardless of whether calls are placed to mobile or landline recipients. Among the big 4 mobile carriers in the United States though, Sprint&#8217;s new offering is unique.</p>
<p>The move is probably at least partly in response to those smaller no contract providers. Customers are typically willing to commit to a 1 or 2 year contract with a mobile carrier in order to get cutting edge mobile phone technology at subsidized prices. Subscribers can get an iPhone from AT&amp;T for about $100 with a contract, but without a contract the device costs more like $600.</p>
<p>But, an increasing number of customers are willing to forego the bleeding edge equipment in favor of no-commitment pricing with virtually unlimited bells and whistles at an affordable flat rate. Sprint may be able to retain more customers and possibly even win some of the no-commitment crowd over with the unlimited mobile-to-mobile plan.</p>
<p>How long will it take before other carriers follow suit? Its hard to say. Alltel pioneered the idea of selecting 5 phone numbers for unlimited minutes with its<span> </span><a href="http://blog.tmcnet.com/blog/rich-tehrani/wireless/alltel-my-circle.html">My Circle plan in early 2006</a>. T-Mobile co-opted the concept and dubbed it Fave 5. Verizon then rolled out the Friends and Family plan. Just this week word has leaked that AT&amp;T will introduce the A-List plan later this month. That is a cycle of over three years to make the rounds, and Spring hasn&#8217;t yet jumped on that bandwagon.</p>
<p>Sprint is the third place carrier in the United States. It is comfortably ahead of T-Mobile, but well behind both AT&amp;T and Verizon. Sprint isn&#8217;t going down without a fight though.</p>
<p>Sprint is running neck and neck with Verizon in the race to roll out next generation 4G broadband wireless networks. Sprint is the exclusive provider of the Palm Pre, a cutting edge platform designed to take on the iPhone. And now, Sprint is blazing new paths with mobile pricing plans that raise the bar for the industry and set it apart from its competitors.</p>
<p>Based on the evolutionary timeframe for carriers adopting the Alltel My Circle concept, I guess I can look forward to unlimited vendor agnostic mobile-to-mobile coming to AT&amp;T around&#8230;.2012.</p>
<p><em>Tony Bradley is an information security and unified communications expert with more than a decade of enterprise IT experience. He tweets as<span> </span></em><a href="http://www.twitter.com/pcsecuritynews">@PCSecurityNews</a><span> </span><em>and provides tips, advice and reviews on information security and unified communications technologies on his site at<span> </span></em><em>tonybradley.com</em><em>.</em></p>
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